Product Packaging Design

Atlas Kind Flavor Tea Sextet

Color-coded botanical tea carton family with gold teapot tab system.

Client Atlas Kind

Description

Atlas Kind is a fictional tea house for a redesigned six-SKU square carton suite with botanical top art, gold filigree lower bands, teapot tab icons, Soft Flavor Tradition hierarchy, and LATIN-only face — never Moroccanteas trademarks or hard detox claims. We staged the 3×2 family as hero, then floated mint, orange, and rose outside with margin badges for Soft Flavor Sextet, Gold Teapot Tab, Color-Coded Soft Faces, and Botanical Top Art. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.

Label systems Brand suite Mockup presentation Wellness Packaging Coffee & Tea FMCG Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep color-coded botanical carton grid + gold teapot tab energy as the concept — invent Atlas Kind with Soft Flavor Tradition hierarchy and soft SKU names. Outside the dielines, floating botanical props plus Soft Flavor Sextet callouts lift into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Flavor tea grids often lock Moroccanteas identities or hard detox SKU names into portfolio decks. The brief needed an original fictional carton family brand, redesigned tab hierarchy, and a square 1080 enriched lifestyle poster — distinct from Court Kind tins and Shade Peak windows.

Solution

We invented Atlas Kind, rebuilt hierarchy around ATLAS KIND → Soft Flavor Tradition → six soft-named SKUs → 20 Soft Teabags · 40g, and validated an exactly 1080×1080 enriched lifestyle packshot with Gold Teapot Tab callouts; neighbouring tea slugs left untouched.

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