Bright Seed Soft Pomegranate Can

Soft Pomegranate Brew can with Soft Pomegranate Brew callouts.

Client Bright Seed

Description

Bright Seed is a fictional soft craft sip house for Soft Pomegranate Brewed Lager: a redesigned matte black can with ruby pomegranate illustration and BRIGHT SEED wordmark — never Sweet Squeeze trademarks, phones, emails, QR codes, or ORDER NOW bars. We staged the can as hero in soft dark atmosphere, then floated pomegranate halves and seeds outside the pack with exterior badges for Soft Pomegranate Brew, Matte Soft Can, Seed Soft Burst, and Night Soft Sip so the collection tile reads as soft beverage can lifestyle theatre. Soft claims only.

Label systems Brand suite Mockup presentation Packaging FMCG Food & Beverage Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep matte black pomegranate brew can energy as the concept — invent Bright Seed with Soft Pomegranate Brew hierarchy (never Sweet Squeeze). Outside the dieline, floating seed props plus Soft Pomegranate Brew. Seed Soft Burst. lift into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Beverage can boards often lock Sweet Squeeze names into portfolio decks. The brief needed an original fictional brew brand, redesigned soft can hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Bright Seed Soft Pomegranate Can, rebuilt hierarchy around BRIGHT SEED → Soft Pomegranate Brew → Matte Soft Can, and validated an exactly 1080×1080 enriched lifestyle packshot with Seed Soft Burst. Night Soft Sip. margin callouts; neighbouring beverage packs left untouched.

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