Product Packaging Design
Snugleaf Kids Allergy Syrup
Amber 100 ml kids allergy syrup bottle with leafy theatre and Soft Sniffs. Clearer Days. callouts.
Client Snugleaf
Description
Snugleaf is a fictional pediatric OTC house for Kids Allergy Syrup: a redesigned 100 ml amber glass bottle with white ribbed cap, soft leaf-droplet neck seal, cream label with sage-and-coral hierarchy, SNUGLEAF wordmark, Kids Allergy Syrup lockup, Montelukast Sodium & Levocetirizine Dihydrochloride formula cues as portfolio fiction framing, original leafy breath mascot (never sneezing-girl or yellow-scarf boy clones), bold SYRUP footing, and 100 ml cue — never Narson Pharmaceuticals lockups, GMP/WHO seal clones, EXPORT AVAILABLE ribbons, or phone/email chrome. We staged the amber bottle as hero on warm cream studio light, then floated rosemary/eucalyptus leafy sprigs, tissue cue, and soft green bokeh outside the pack with exterior yellow symptom chips for Sneezing / Runny Nose / Allergic Skin plus badges for Kid-Gentle Sip, Everyday Allergy Calm, Family Pharmacy Ready, and 100 ml Amber Bottle so the collection tile reads as soft pediatric amber-syrup lifestyle theatre, clearly distinct from Snivora frosted kids allergy liquids, Zephyra adult ClearDay nasal sprays, Sunnora kids cough syrups, Hedivra ivy cough syrups, Glintora Daybright kids multi syrups, and neighbouring OTC packs shipping in parallel. Soft everyday allergy-comfort language only — not disease-scare claims. No Narson Group, contacts, QR codes, Instagram handles, or watermark text appear as client identity in copy or artwork.
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Design storytelling
From brief to designed solution
Ideation concept
Keep pediatric montelukast + levocetirizine allergy syrup amber-bottle energy, leafy fresh props, sneezing/runny-nose/allergic-skin soft callouts, and family-pharmacy calm as the concept — but invent Snugleaf as the brand spine with Soft Sniffs. Clearer Days. hierarchy and an original leafy breath mascot (never Narson lockups, GMP/WHO seals, EXPORT banners, sneezing-girl/label-cartoon clones, or contact footers). Outside the dieline, floating leaf/tissue props plus exterior yellow symptom badges lift a single amber bottle into a Colgate-style enriched 1080 lifestyle poster without third-party manufacturing marks or studio watermarks. Soft claims only.
Problem statement
Kids allergy syrup boards often lock manufacturing promo names (Narson Pharmaceuticals), clone amber-bottle sneezing-cartoon ads with GMP/WHO seals, EXPORT banners, and phone/email footers as-is, and leave barren pack-on-white crops in portfolio decks — or collide with Snivora frosted kids allergy liquids and Zephyra adult nasal sprays already on the wall. The brief needed an original fictional pediatric amber allergy-syrup brand, redesigned bottle hierarchy treating the pack as hero, soft multi-symptom storytelling, and a square 1080 enriched lifestyle poster with floating leafy props and external typography — distinct from Snivora / Zephyra / Sunnora neighbours and other parallel OTC packs.
Solution
We invented Snugleaf Kids Allergy Syrup, rebuilt hierarchy around leaf-droplet seal → SNUGLEAF → Kids Allergy Syrup → Montelukast Sodium & Levocetirizine Dihydrochloride fiction cues → original leafy breath mascot → SYRUP / 100 ml, and validated an exactly 1080×1080 enriched lifestyle packshot: amber bottle as hero, floating leafy/tissue props, Soft Sniffs. Clearer Days. headline, and Sneezing / Runny Nose / Allergic Skin margin callouts outside the dieline. Packaging and pharmaceutical tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Narson, GMP/WHO clone seals, EXPORT banners, phones, emails, QR, Instagram, or watermark identity; Snivora, Zephyra, Sunnora, Hedivra, Glintora, and parallel neighbour slugs left untouched.
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