Product Packaging Design
Grove Crush Mix Fruit Squash
Premium 1L bottle + carton with floating botanical theatre and Fresh Crush. Daily Botanicals. callouts.
Client Grove Crush
Description
Grove Crush is a fictional premium wellness beverage house for Mix Fruit Squash: a redesigned 1L dark amber glass bottle with textured gold foil capsule plus matching cream retail carton featuring an original leaf-crush crest, GROVE CRUSH gold wordmark, Mix Fruit Squash hierarchy, Ayurvedic Inspired cue, maroon arched face with botanical fringe (hibiscus, blackberry, mangosteen — never a cloned red-splash label), vegetarian mark energy, and 1 Litre footing — never Narson Pharmaceuticals identity, infinity-N logos, GMP/WHO seal clones, EXPORT ribbons, or contact bars. We staged bottle + carton as one hero set on a pale stone plinth against soft orchard bokeh, then floated blackberries in a ceramic bowl, cinnamon sticks, hibiscus blooms, goji berries, mangosteen halves, wheatgrass, ashwagandha root, and loose mulberry berries outside the packs with exterior badges for Premium 1L Bottle + Carton, Ayurvedic Inspired Blend, Botanical Fruit Crush, and a clean 12-IN-1 margin list (Goji Berry, Mangosteen, Noni, Mulberries, Ashwagandha, Arjuna, Cinnamon, Grape Seed, Wheatgrass, Bilva, Kokum, Moringa) so the collection tile reads as maroon-and-gold botanical squash theatre, clearly distinct from Formora sculptural fruit-juice ranges, Lucivra / Glasora juice lineups, Chlorova green smoothie bottles, Amravora multi-vitamin herbal syrups, and neighbouring beverage packs shipping in parallel. Soft healthy-drink storytelling only. No phones, emails, QR codes, Instagram handles, or watermark text appear as client identity in copy or artwork.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Keep 1L glass bottle + tall carton energy, maroon/gold premium squash cues, floating fruit-and-spice props, and a 12-in-1 botanical list as exterior callouts — but invent Grove Crush as the brand spine with Fresh Crush. Daily Botanicals. hierarchy and an original leaf-crush crest plus maroon arched cream label (never Narson lockups, GMP/WHO seals, EXPORT chrome, or contact footers). Outside the dielines, floating berry/cinnamon/hibiscus/wheatgrass props plus margin callouts lift the bottle-and-carton set into a Colgate-style enriched 1080 lifestyle poster without third-party manufacturing marks or studio watermarks.
Problem statement
Ayurvedic mix-fruit squash boards often lock manufacturing names (Narson Pharmaceuticals), clone maroon/gold bottle-and-carton posters with GMP/WHO seals, EXPORT ribbons, and phone/email footers as-is, or collapse into bare pack-on-white crops that hide botanical appetite. The brief needed an original fictional premium squash brand, redesigned bottle + carton hierarchy, and a square 1080 enriched lifestyle poster with floating props and external 12-in-1 typography — distinct from clear juice lineups, green smoothie bottles, herbal syrup bottle-carton sets, and parallel beverage packs.
Solution
We invented Grove Crush, rebuilt hierarchy around leaf-crush crest → GROVE CRUSH → Mix Fruit Squash → Ayurvedic Inspired → 1 Litre bottle + carton, and validated an exactly 1080×1080 enriched lifestyle packshot: bottle and carton as hero, floating fruit/spice props, Fresh Crush. Daily Botanicals. and 12-IN-1 margin callouts outside the dielines. Packaging, food-beverage, and wellness tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Narson, GMP/WHO seal, EXPORT, contact, QR, or watermark identity; Formora, Lucivra, Glasora, Chlorova, Amravora, and parallel neighbour slugs left untouched.
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