Product Packaging Design

Palm Drift Soft Soothing Massage Oil

Soft Soothing Massage Oil carton+pump with Soft Touch. Palm Drift. callouts.

Client Palm Drift

Description

Palm Drift is a fictional soft-massage baby-care house for Soft Soothing Massage Oil: a redesigned soft sky-blue carton and matching soft-blue pump with original soft palm-leaf crest, PALM DRIFT wordmark, Soft Soothing Massage Oil hierarchy, Soft Coconut Soft Oil cue, and 148 ml footing — never Johnson's Petite Planet, Mustela, or Himalaya chrome. We staged carton + bottle as the set hero in soft cloud-nursery light, then floated coconut, soft cloud fluff, wooden spoon with oil droplet, and cotton outside the packs with exterior badges for Soft Coconut Soft, Soft Massage Soft, and Cradle Soft Oil so the collection tile reads as soft palm-drift lifestyle theatre, clearly distinct from Ashwick, Meadow Soft, Foam Peak, and Clear Nest neighbours. Soft baby-care packaging language only — no watermarks, phones, emails, URLs, QR codes, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep soft sky-blue baby massage oil carton-plus-pump energy and coconut soft-touch storytelling as the concept — but invent Palm Drift as the brand spine with Soft Soothing hierarchy and an original palm-leaf crest (never Johnson's Petite Planet elephant lockups). Outside the dielines, floating coconut props plus Soft Touch. Palm Drift. lift the set into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Baby massage-oil posters often clone Johnson's Petite Planet kits or sit as bare white cutouts. The brief needed an original fictional Soft Soothing Massage Oil brand, redesigned carton-plus-pump hierarchy treating the set as hero, and a square 1080 enriched lifestyle poster — without overwriting Ashwick, Meadow Soft, or parallel neighbours.

Solution

We invented Palm Drift Soft Soothing Massage Oil, rebuilt hierarchy around palm-leaf → PALM DRIFT → Soft Soothing Massage Oil → Soft Coconut Soft Oil → 148 ml, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Touch. Palm Drift. callouts. Artwork forced to precisely 1080×1080; ashwick-*, meadow-soft-calendula-lotion, foam-peak-soft-bubble-wash, and parallel neighbour slugs left untouched.

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