Product Packaging Design

Cacao Path Tree to Bar

Botanical tree-to-bar chocolate carton with Soft Basin origin storytelling.

Client Cacao Path

Description

Cacao Path is a fictional tree-to-bar chocolate house for a redesigned cream carton with original cacao botanical illustration, Milk Chocolate · 50% hierarchy, Soft Basin Highlands origin story, and LATIN-only face — never Kuyay trademarks or cloned Peru place locks. We staged the hand-held bar as hero on charcoal hush, then floated cocoa beans and pod half outside with margin badges for Tree to Bar Ritual, Soft Basin Origin, Botanical Face, and Milk 50%. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.

Enquire about similar work All Collection

Related services

Packaging Design — Starter

Print extension

Want this produced in print?

Continue to PIXERPRINT

Design storytelling

From brief to designed solution

Ideation concept

Keep cream botanical chocolate bar + hand lifestyle energy as the concept — invent Cacao Path with Tree to Bar hierarchy and original cacao art. Outside the dieline, floating bean props plus Tree to Bar Ritual callouts lift into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Craft chocolate boards often lock Kuyay identities or barren bar-on-black crops. The brief needed an original fictional tree-to-bar brand, redesigned botanical hierarchy, and a square 1080 enriched lifestyle poster — distinct from Meadow Comb honey-lavender bars.

Solution

We invented Cacao Path, rebuilt hierarchy around CACAO PATH → Tree to Bar → Milk Chocolate → 50% · Soft Basin Highlands · 70g, and validated an exactly 1080×1080 enriched lifestyle packshot with Botanical Face callouts; Meadow Comb neighbour left untouched.

Keep browsing