Kind Wash Soft Amber Gel

Amber shower gel bottle with Soft Amber Wash headline and Soft Citrus Soft Bloom · Soft Clean Soft Lather callouts.

Client Kind Wash

Description

Kind Wash is a fictional soft bodycare house for Soft Amber Shower Gel: a redesigned clear pump bottle with KIND WASH wordmark, Soft Orange Soft Jasmine Soft Vanilla hierarchy, and Soft Clean Soft Lather cues — never Elumineo trademarks, misspelled gel clone text, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged the amber bottle as hero on warm golden light, then floated orange slices, jasmine, vanilla pods, and soft splash arcs outside the pack with exterior badges for Soft Amber Wash, Soft Citrus Soft Bloom, and Soft Warm Soft Glow so the collection tile reads as soft shower lifestyle theatre, clearly distinct from Heather Kind lavender cream and neighbouring wash bottles. Soft claims only.

Brand suite Mockup presentation Wellness Packaging Personal Care FMCG Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep amber seed-gel bottle energy and splash botanical theatre as the concept — but invent Kind Wash as the brand spine with Soft Amber Shower Gel hierarchy (never Elumineo lockups). Outside the dieline, floating botanicals plus Soft Amber Wash. Soft Clean Soft Lather. lift the bottle into a Colgate-style enriched 1080 lifestyle poster.

Problem statement

Shower-gel boards often lock Elumineo identity and clone amber splash photography into portfolio decks. The brief needed an original fictional soft wash brand, redesigned bottle hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Kind Wash Soft Amber Gel, rebuilt hierarchy around crest → KIND WASH → Soft Amber Soft Gel → Soft Orange Soft Jasmine Soft Vanilla, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Amber Wash. Soft Warm Soft Glow. margin callouts; heather-kind-soft-lavender-cream neighbour slug left untouched.

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