Fresh Spoon Soft Blueberry Cup

Yogurt splash cup with Soft Blue Berry headline and Soft Splash Soft Fruit · Soft Greek Soft Chill callouts.

Client Fresh Spoon

Description

Fresh Spoon is a fictional soft cultured dairy house for Soft Blueberry Soft Bottom Greek Yogurt: a redesigned white cup with FRESH SPOON wordmark, Soft Greek Soft Yogurt hierarchy, and Soft Clean Soft Cup cues — never Chobani trademarks, NEW LOOK SAME YOGURT clone seals, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged the cup as hero on cream light with soft yogurt splash theatre, then floated blueberries outside the pack with exterior badges for Soft Blue Berry, Soft Splash Soft Fruit, and Soft Spoon Soft Glow so the collection tile reads as soft yogurt lifestyle theatre, clearly distinct from Ladle Soft cultured duo and neighbouring dairy cups. Soft claims only.

Brand suite Mockup presentation Packaging FMCG Food & Beverage Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep blueberry yogurt splash energy and fruit-in-motion theatre as the concept — but invent Fresh Spoon as the brand spine with Soft Blueberry Soft Bottom hierarchy (never Chobani lockups). Outside the dieline, floating berries plus Soft Blue Berry. Soft Greek Soft Chill. lift the cup into a Colgate-style enriched 1080 lifestyle poster.

Problem statement

Greek yogurt boards often lock Chobani identity and clone splash typography posters into portfolio decks. The brief needed an original fictional soft spoon brand, redesigned cup hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Fresh Spoon Soft Blueberry Cup, rebuilt hierarchy around crest → FRESH SPOON → Soft Blueberry Soft Bottom → Soft Greek Soft Yogurt, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Blue Berry. Soft Splash Soft Fruit. margin callouts; ladle-soft-cultured-yogurt-duo neighbour slug left untouched.

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