Alovra SoftOrbit Eye Cream

Mint–white carton + tube eye-cream set with floating aloe theatre and De-Puff. Soft Guard. callouts.

Client Alovra

Description

Alovra is a fictional Seoul Lab K-beauty house for SoftOrbit Eye Cream: a redesigned mint-to-white carton and matching squeeze tube with soft diagonal seafoam crescent, aloe-leaf monogram, clean alovra wordmark, SOFTORBIT → DE-PUFF + SOFT GUARD EYE CREAM hierarchy, Collagen · Aloe · Orbinite ingredient line, and an original Orbinite micro-mineral comfort seal (hex crystal — never fortify+ or ZEOLITE badge clones) — never fortify+, fortify, or cloned Made-in-Korea clinical eye-cream faces. We staged the full box-plus-tube set as hero with floating aloe slices, eucalyptus, gel pearls, mineral crystals, water droplets, and a mint satin ribbon outside the packs plus margin badges for Soft Orbit Ritual, Collagen + Aloe, Cool Contour Care, and Orbinite Comfort so the collection tile reads as mint clinical K-beauty under-eye theatre, clearly distinct from Klareva Lucent Drop brightening gel cream, Ocuvra TriComfort eye drops, Lumivra SoftFocus vision cartons, Ceruvra Soft Barrier hydration trio, Sylvera face-cream jars, Diurnyx day/night gels, and neighbouring skincare packs shipping in parallel.

Label systems Minimal medical aesthetic Brand suite Mockup presentation Packaging Cosmetic Personal Care Skincare Cosmetic FMCG Retail Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep de-puffing + protecting eye-cream energy, carton + squeeze-tube set, mint/white clinical K-beauty retail, mineral callout badge, and collagen & aloe / gentle germ-fighting skincare vibe as the concept — but invent Alovra as the brand spine with SoftOrbit / Seoul Lab hierarchy and an Orbinite hex-seal (never fortify+ lockups, ZEOLITE ring badges, or cloned tube-on-carton artwork). Outside the dielines, floating aloe/botanical props plus exterior headline De-Puff. Soft Guard. lift the full set into a Colgate-style enriched 1080 lifestyle poster without third-party K-beauty trademarks or studio watermarks.

Problem statement

De-puffing eye-cream boards often lock real brand names (fortify+), clone white/mint carton-plus-tube artwork with zeolite seal chrome and MADE IN KOREA edge type as-is, and barren pack-on-white crops into portfolio decks. The brief needed an original fictional eye-cream brand, redesigned carton-plus-tube hierarchy treating the full set as hero, and a square 1080 enriched lifestyle poster with floating aloe props and external typography — distinct from Klareva brightening gel creams, Ocuvra lubricant eye drops, Lumivra vision-comfort cartons, Ceruvra barrier hydration trios, and other skincare packs shipping in parallel.

Solution

We invented Alovra, rebuilt hierarchy around aloe-leaf mark → alovra → SOFTORBIT → DE-PUFF + SOFT GUARD EYE CREAM → Collagen · Aloe · Orbinite → Seoul Lab → 30 ml, and validated an exactly 1080×1080 enriched lifestyle packshot: box + tube as hero, floating aloe/eucalyptus/mineral props, and De-Puff. Soft Guard. margin callouts outside the dielines. Packaging and skincare tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no fortify+, ZEOLITE clone seal, or watermark identity; Klareva, Ocuvra, Lumivra, Ceruvra, and parallel skincare neighbour slugs untouched.

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