Product Packaging Design
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Hyavora MildEase Dry Eye Drops
SKU PXRT-2791
White-blue MildEase HA dry-eye carton + specialty pump with floating hydration theatre and Soft HA. Clear Days. callouts. Plus enriched open-frame gallery stills.
Client Hyavora
Description
Hyavora is a fictional OTC dry-eye care house for MildEase Preservative-Free Hyaluronic Acid Eye Drops: a redesigned white-to-cerulean retail carton with navy HYAVORA wordmark, MildEase hierarchy, original soft double-ring iris mark with a teal crescent highlight (never Hycosan circle-pupil clones or Clear Eyes red-swoosh arcs), Soothing Dry-Eye Comfort teal banner, Soft→Firm mild-severity meter parked near Mild, PRESERVATIVE FREE pill, With Hyaluronic Acid cue, Contact Lens Compatible / Approx. 200 Soft Drops / Use 6 Months After Opening icon row, and matching opaque white specialty conical-pump bottle at 7.5 ml — never HYCOSAN, SCOPE, Clear Eyes, Triple Relief, Bausch + Lomb, or Advanced Eye Relief lockups. We staged carton-plus-pump as the full-set hero, then floated clear dew beads, mint, cotton pad, soft blue silk ribbon, contact-lens case, and eucalyptus outside the packs with exterior badges for Preservative Free, Contact Lens Friendly, Mild Dry-Eye Ease, 6-Month After Open, and 7.5 ml Pump Set so the collection tile reads as clinical white/blue HA pharmacy theatre, clearly distinct from Ocuvra TriComfort redness/dropper eye drops, Lacrivra SoftRenew single-carton Tear Ease boards, Lumivra SoftFocus dual-concept vision cartons, Audivra ear drops, Otivra WaveShield ear sprays, Zephyra nasal sprays, and neighbouring OTC packs shipping in parallel. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Keep clinical white/blue preservative-free dry-eye energy, carton + specialty conical pump bottle set, mild-severity meter, hyaluronic-acid comfort storytelling, contact-lens and multi-month-after-opening cues, and an eye-forward graphic mark as the concept — but invent Hyavora as the brand spine with MildEase hierarchy and a soft double-ring iris + teal crescent mark (never HYCOSAN / SCOPE wordmarks, plain circle-pupil clones, Clear Eyes / Triple Relief lockups, or barren white pack crops). Outside the dielines, floating hydration/lens props plus exterior headline Soft HA. Clear Days. lift the full set into a Colgate-style enriched 1080 lifestyle poster without third-party eye-drop trademarks or studio watermarks.
Problem statement
Preservative-free hyaluronic acid dry-eye boards often lock real brand names (HYCOSAN / SCOPE), clone white/blue carton-plus-pump artwork with severity meters and circle eye logos as-is, and barren pack-on-white crops into portfolio decks. The brief needed an original fictional HA dry-eye drops brand, redesigned carton-plus-specialty-pump hierarchy treating the full set as hero, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from Ocuvra TriComfort Clear Eyes–style redness dropper sets, Lacrivra SoftRenew Bausch-style single-carton Tear Ease boards, dual-concept vision cartons, and other OTC neighbours shipping in parallel.
Solution
We invented Hyavora MildEase, rebuilt hierarchy around double-ring iris → HYAVORA → MILDEASE → Soothing Dry-Eye Comfort → mild-severity meter → PRESERVATIVE FREE → hyaluronic acid → contact-lens / 200 drops / 6-month after open → 7.5 ml specialty pump, and validated an exactly 1080×1080 enriched lifestyle packshot: carton + conical pump bottle as hero, floating dew/mint/cotton/lens-case props, and Soft HA. Clear Days. margin callouts outside the dielines. Packaging and pharmaceutical tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no HYCOSAN, SCOPE, Clear Eyes, Bausch + Lomb, or watermark identity; Ocuvra, Lacrivra, Lumivra SoftFocus dual-concept, Audivra, Otivra, and Zephyra neighbour slugs untouched. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.
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