Product Packaging Design
Hyavora MildEase Dry Eye Drops
White-blue MildEase HA dry-eye carton + specialty pump with floating hydration theatre and Soft HA. Clear Days. callouts.
Client Hyavora
Description
Hyavora is a fictional OTC dry-eye care house for MildEase Preservative-Free Hyaluronic Acid Eye Drops: a redesigned white-to-cerulean retail carton with navy HYAVORA wordmark, MildEase hierarchy, original soft double-ring iris mark with a teal crescent highlight (never Hycosan circle-pupil clones or Clear Eyes red-swoosh arcs), Soothing Dry-Eye Comfort teal banner, Soft→Firm mild-severity meter parked near Mild, PRESERVATIVE FREE pill, With Hyaluronic Acid cue, Contact Lens Compatible / Approx. 200 Soft Drops / Use 6 Months After Opening icon row, and matching opaque white specialty conical-pump bottle at 7.5 ml — never HYCOSAN, SCOPE, Clear Eyes, Triple Relief, Bausch + Lomb, or Advanced Eye Relief lockups. We staged carton-plus-pump as the full-set hero, then floated clear dew beads, mint, cotton pad, soft blue silk ribbon, contact-lens case, and eucalyptus outside the packs with exterior badges for Preservative Free, Contact Lens Friendly, Mild Dry-Eye Ease, 6-Month After Open, and 7.5 ml Pump Set so the collection tile reads as clinical white/blue HA pharmacy theatre, clearly distinct from Ocuvra TriComfort redness/dropper eye drops, Lacrivra SoftRenew single-carton Tear Ease boards, Lumivra SoftFocus dual-concept vision cartons, Audivra ear drops, Otivra WaveShield ear sprays, Zephyra nasal sprays, and neighbouring OTC packs shipping in parallel.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Keep clinical white/blue preservative-free dry-eye energy, carton + specialty conical pump bottle set, mild-severity meter, hyaluronic-acid comfort storytelling, contact-lens and multi-month-after-opening cues, and an eye-forward graphic mark as the concept — but invent Hyavora as the brand spine with MildEase hierarchy and a soft double-ring iris + teal crescent mark (never HYCOSAN / SCOPE wordmarks, plain circle-pupil clones, Clear Eyes / Triple Relief lockups, or barren white pack crops). Outside the dielines, floating hydration/lens props plus exterior headline Soft HA. Clear Days. lift the full set into a Colgate-style enriched 1080 lifestyle poster without third-party eye-drop trademarks or studio watermarks.
Problem statement
Preservative-free hyaluronic acid dry-eye boards often lock real brand names (HYCOSAN / SCOPE), clone white/blue carton-plus-pump artwork with severity meters and circle eye logos as-is, and barren pack-on-white crops into portfolio decks. The brief needed an original fictional HA dry-eye drops brand, redesigned carton-plus-specialty-pump hierarchy treating the full set as hero, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from Ocuvra TriComfort Clear Eyes–style redness dropper sets, Lacrivra SoftRenew Bausch-style single-carton Tear Ease boards, dual-concept vision cartons, and other OTC neighbours shipping in parallel.
Solution
We invented Hyavora MildEase, rebuilt hierarchy around double-ring iris → HYAVORA → MILDEASE → Soothing Dry-Eye Comfort → mild-severity meter → PRESERVATIVE FREE → hyaluronic acid → contact-lens / 200 drops / 6-month after open → 7.5 ml specialty pump, and validated an exactly 1080×1080 enriched lifestyle packshot: carton + conical pump bottle as hero, floating dew/mint/cotton/lens-case props, and Soft HA. Clear Days. margin callouts outside the dielines. Packaging and pharmaceutical tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no HYCOSAN, SCOPE, Clear Eyes, Bausch + Lomb, or watermark identity; Ocuvra, Lacrivra, Lumivra SoftFocus dual-concept, Audivra, Otivra, and Zephyra neighbour slugs untouched.
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