Print Media

Leaf Tray Salad Banner Poster

Fresh salad horizontal banners adapted to square lifestyle with floating avocado, bread toast, SAVE badges redesigned and exterior Tray Soft. Fresh Leaf. callouts.

Client Leaf Tray

Description

Leaf Tray is a fictional print-media brand built as a redesigned fresh salad horizontal banners adapted to square lifestyle: wood grain salad bowls floating greens tomato slices — never the reference trademark, real doctor names, phones, emails, QR codes, Instagram handles, or studio watermarks. We staged the print piece as the visual center, then floated avocado, bread toast, SAVE badges redesigned outside the print face with exterior badges so the collection tile reads as Colgate-style enriched lifestyle print theatre.

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Design storytelling

From brief to designed solution

Ideation concept

Keep wood grain salad bowls floating greens tomato slices as the concept — but invent Leaf Tray with original hierarchy (never third-party lockups). Outside the print face, floating avocado, bread toast, SAVE badges redesigned plus exterior headline Tray Soft. Fresh Leaf. lift the piece into an enriched 1080 lifestyle print poster.

Problem statement

Print boards often lock real trademarks into portfolio decks or collapse into barren white crops. The brief needed an original fictional brand, redesigned fresh salad horizontal banners adapted to square lifestyle, and a square 1080 enriched lifestyle print poster with floating props and external typography.

Solution

We invented Leaf Tray, rebuilt original hierarchy, and validated an exactly 1080×1080 enriched lifestyle print poster: print piece as hero, floating avocado, bread toast, SAVE badges redesigned, and Tray Soft. Fresh Leaf. margin callouts. Custom-design/stationery and print-media tags mark the work; artwork forced to precisely 1080×1080 with no watermark text.

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