Product Packaging Design
Orbivra Mech Mission Lab
Teal STEAM robot-build game carton with floating mech props and Build Bold. Orbit Bright. callouts.
Client Orbivra
Description
Orbivra is a fictional kids STEAM educational-game house for Mech Mission Lab: a redesigned square teal carton with charcoal space vignette, original star-orbit ORBIVRA mark, chunky MECH MISSION LAB title, colorful hexagonal STEAM badge (Play. Invent. Launch.), Ages 5+ cue, and Orbit Hub tablet callout — never Ojo, learnwithojo, or Robot Workshop identity. We redesigned original friendly robots (twin-antenna mint cube bot, tangerine dome scout, indigo hopper, sky pebble drone) on a cratered alien ground, then staged gears, hex circuit tokens, toy screwdriver, crab rover prop, stars, and a tablet silhouette outside the pack with exterior badges for Ages 5+, STEAM Mission, Build & Play Hub, and Create · Test · Explore so the collection tile reads as bright space-mission build theatre, clearly distinct from Alphora BrightBoard magnet kits, Flapora backpack accessories, Growvelle stage-milk cartons, Frunzoo smoothie pouches, Ellivra kids teas, and Sunnora kids cough syrups shipping in parallel. Soft portfolio safety line only: Ages 5+ · Small parts · Adult help for first build — never marketplace choking-hazard warning layouts.
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Design storytelling
From brief to designed solution
Ideation concept
Keep children's STEAM robot-build game carton energy, teal board + black space vignette, cartoon robot crew, colorful STEM/STEAM badge, Ages 5+, and digital hub callout as the concept — but invent Orbivra as the brand spine with Mech Mission Lab hierarchy and original twin-antenna/cube/scout/hopper/drone robots (never Ojo wordmarks, learnwithojo chrome, or cloned Robot Workshop faces). Soften safety into portfolio-friendly Ages 5+ · Small parts · Adult help language without choking-hazard marketplace warning clones. Outside the dieline, floating gears/tools/stars plus exterior headline Build Bold. Orbit Bright. lift a single game carton into a Colgate-style enriched 1080 lifestyle poster without third-party toy trademarks or studio watermarks.
Problem statement
Kids STEAM robot-game boards often lock real brand names (Ojo), clone teal black-vignette Robot Workshop carton art with marketplace choking-hazard warning blocks and store-badge chrome as-is, and barren pack-on-white crops into portfolio decks. The brief needed an original fictional educational-game brand, redesigned square teal Mech Mission Lab hierarchy with original robot crew art, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from Alphora magnetic letter kits, Flapora backpack accessories, kids dairy/juice/tea systems, and OTC neighbours shipping in parallel.
Solution
We invented Orbivra, rebuilt hierarchy around star-orbit mark → ORBIVRA → MECH MISSION LAB → STEAM hex badge → Ages 5+ → Orbit Hub callout → soft adult-help safety chip, and validated an exactly 1080×1080 enriched lifestyle packshot: hero carton, floating gear/tool/star/robot props, and Build Bold. Orbit Bright. margin callouts outside the dieline. Packaging and mockup-presentation tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Ojo, learnwithojo, Robot Workshop, or watermark identity; Alphora BrightBoard magnet kit and Flapora backpack accessory neighbour slugs left untouched.
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