Product Packaging Design
Vibris Spark Stick Variety Pack
Lilac pre-workout pouch + three flavor sticks with floating fruit theatre and Fuel Bright. Lift Clean. callouts.
Client Vibris
Description
Vibris is a fictional wellness fitness house for Spark Stick Variety Pack — a redesigned lilac resealable pouch plus three matching stick sachets with original diamond-bolt VIBRIS mark, HIGH ENERGY PRE-WORKOUT hierarchy, SPARK STICK VARIETY banner, original flavor ladder Citra Berry Flash / Tropical Guava Pop / Zing Peach Loop, 15 Stick Packs footer, and NO ARTIFICIAL COLORING seal — never Bloom Nutrition identity or exact Raspberry Lemonade / Strawberry Mango / Sour Peach Ring trademarks. We staged the full pouch-and-sticks set as hero, then floated lemon halves, raspberries, guava, peach slices, mint, shaker bottle, and chalk dust outside the packs with exterior badges for Clean Color Story, On-the-Go Sticks, 3-Flavor Family, and Energy · Performance · Focus so the collection tile reads as lilac wellness stick-pack theatre, clearly distinct from Fluxora orange drink-mix stick cartons, Pulsora energy-bar quintets, Fuelora protein-bar trios, Leguvora plant-protein tubs, Stickora cream bars, and neighbouring FMCG packs shipping in parallel.
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Design storytelling
From brief to designed solution
Ideation concept
Keep high-energy pre-workout stick variety-pack category energy, resealable pouch + individual sticks set format, lilac wellness fitness retail layout, fruit icon coding, and multi-flavor clean-color storytelling as the concept — but invent Vibris as the brand spine with Spark Stick hierarchy, diamond-bolt monogram, and rewritten Citra Berry Flash / Tropical Guava Pop / Zing Peach Loop flavors (never Bloom lockups, leaf-B marks, or exact reference flavor trademarks). Outside the dielines, floating fruit/shaker props plus exterior headline Fuel Bright. Lift Clean. lift the full set into a Colgate-style enriched 1080 lifestyle poster without third-party nutrition trademarks or studio watermarks.
Problem statement
Pre-workout stick variety boards often lock real brand names (Bloom), clone lilac pouch-plus-flavor-stick art with exact fruit-flavor trademarks as-is, and barren pack-on-white crops into portfolio decks. The brief needed an original fictional high-energy stick variety brand, redesigned pouch + three-stick hierarchy with readable clean-energy storytelling, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from Fluxora orange stick cartons, athletic energy bars, plant-protein tubs, and neighbouring FMCG packs shipping in parallel.
Solution
We invented Vibris, rebuilt hierarchy around diamond-bolt → VIBRIS → High Energy Pre-Workout → Spark Stick Variety → Citra Berry Flash / Tropical Guava Pop / Zing Peach Loop → 15 Stick Packs → No Artificial Coloring, and validated an exactly 1080×1080 enriched lifestyle packshot: full pouch + three sticks as hero, floating fruit/shaker props, and Fuel Bright. Lift Clean. margin callouts outside the dielines. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Bloom client identity, no exact reference flavor trademarks, and no watermark text; Fluxora, Pulsora, Fuelora, Leguvora, Stickora, Growvelle, and Flexivra neighbour slugs untouched.
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