Product Packaging Design
Quiet Scroll Tea Ceremony Gift Set
Heritage tea gift unboxing with accordion story lid and porcelain cup suite.
Client Quiet Scroll
Description
Quiet Scroll is a fictional heritage tea house for a redesigned cream gift set: accordion landscape story lid, six porcelain cups with original pine-deer motifs, crimson pine-needle wax seal, and LATIN-only hierarchy — never QING trademarks or cloned calligraphy packs. We staged the open box as hero on sage linen, then floated teapot, loose leaves, ink brush, and parchment outside the pack with margin badges for Unfold the Ritual, Porcelain Cup Suite, Accordion Story Lid, and Heritage Gift Set. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.
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Design storytelling
From brief to designed solution
Ideation concept
Keep accordion-scroll lid + porcelain cup gift-set energy as the concept — invent Quiet Scroll with Unfold the Ritual hierarchy and an original pine-needle seal. Outside the dielines, floating tea props plus exterior callouts lift into a Colgate-style 1080 lifestyle poster. Soft claims only.
Problem statement
Heritage tea gift boards often lock third-party Chinese treasure marks or barren studio crops. The brief needed an original fictional ceremony brand, redesigned scroll-lid hierarchy, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from Ink Hill pouch neighbours.
Solution
We invented Quiet Scroll, rebuilt hierarchy around pine-needle seal → QUIET SCROLL → Tea Ceremony Gift Set → Unfold the Ritual, and validated an exactly 1080×1080 enriched lifestyle packshot with Porcelain Cup Suite and Accordion Story Lid callouts; Ink Hill and neighbouring slugs left untouched.
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