Product Packaging Design

Soft Fin Salmon Form Pack

Playful fish-form salmon pack with mouth window freshness cue.

Client Soft Fin

Description

Soft Fin is a fictional chilled seafood house for a redesigned vertical fish-form pack: cyan ribbed fins, soft scale texture, crescent mouth window showing salmon, and SOFT FIN lowercase lockup — never eat bite or third-party seafood marks. We staged front and companion unit as the hero, then floated lemon, dill, ice cues, and peppercorns outside the packs with margin badges for Fish-Form Pack, Mouth Window Fresh, Soft Scale Texture, and Atlantic Soft Cut. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, barcodes, or ORDER NOW.

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Packaging Design — Starter

Print extension

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Design storytelling

From brief to designed solution

Ideation concept

Keep fish-shaped vertical pack + mouth window energy as the concept — invent Soft Fin with Soft Fresh hierarchy. Outside the dielines, floating lemon-dill props plus Fresh shape, clear bite. Soft claims only.

Problem statement

Novelty meat packs often clone eat-bite fish forms complete with QR/barcode clutter. The brief needed an original fictional salmon brand, redesigned form pack, and a square 1080 enriched lifestyle poster.

Solution

We invented Soft Fin, rebuilt hierarchy around SOFT FIN → Soft Fresh · Atlantic Salmon, and validated an exactly 1080×1080 enriched lifestyle packshot with Fresh shape, clear bite. callouts; neighbouring packs left untouched.

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