Product Packaging Design
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Soft Fin Salmon Form Pack
SKU PXRT-3185
Playful fish-form salmon pack with mouth window freshness cue. Plus enriched open-frame gallery stills.
Client Soft Fin
Description
Soft Fin is a fictional chilled seafood house for a redesigned vertical fish-form pack: cyan ribbed fins, soft scale texture, crescent mouth window showing salmon, and SOFT FIN lowercase lockup — never eat bite or third-party seafood marks. We staged front and companion unit as the hero, then floated lemon, dill, ice cues, and peppercorns outside the packs with margin badges for Fish-Form Pack, Mouth Window Fresh, Soft Scale Texture, and Atlantic Soft Cut. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, barcodes, or ORDER NOW. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.
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Design storytelling
From brief to designed solution
Ideation concept
Keep fish-shaped vertical pack + mouth window energy as the concept — invent Soft Fin with Soft Fresh hierarchy. Outside the dielines, floating lemon-dill props plus Fresh shape, clear bite. Soft claims only.
Problem statement
Novelty meat packs often clone eat-bite fish forms complete with QR/barcode clutter. The brief needed an original fictional salmon brand, redesigned form pack, and a square 1080 enriched lifestyle poster.
Solution
We invented Soft Fin, rebuilt hierarchy around SOFT FIN → Soft Fresh · Atlantic Salmon, and validated an exactly 1080×1080 enriched lifestyle packshot with Fresh shape, clear bite. callouts; neighbouring packs left untouched. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.
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