Product Packaging Design

Sun Soft Dried Fruit Tray Set

Color Soft Dry fruit trays with floating chip theatre and Soft Sun. Dry Bright Soft. callouts.

Client Sun Soft

Description

Sun Soft is a fictional soft dry-fruit house for Soft Peach Soft Pear Soft Persimmon Soft Plum trays: redesigned clear trays with color sleeves, SUN SOFT crest, Soft Dried hierarchy, Soft Plant Soft Dry Soft Tray cues — never third-party dry-fruit trademarks, bilingual trademark clones, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged the four trays as hero on soft white light, then floated dried chips and fresh fruit outside the packs with exterior badges for Soft Clear Tray, Soft Fruit Code, and Soft Dry Chip so the collection tile reads as soft sun dry-fruit lifestyle theatre, clearly distinct from Grove Slice mango chips and neighbouring snack packs. Soft claims only.

Label systems Brand suite Mockup presentation Packaging FMCG Food & Beverage Snacks Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep clear dry-fruit tray energy, color-coded sleeves, and soft fruit-chip storytelling as the concept — but invent Sun Soft as the brand spine with Soft Dried Fruit hierarchy. Outside the dielines, floating fruit props plus Soft Sun. Dry Bright Soft. lift the set into a Colgate-style enriched 1080 lifestyle poster.

Problem statement

Dried-fruit tray boards often lock regional trademarks and clone multicolor sleeve grids into portfolio decks. The brief needed an original fictional soft sun dry-fruit brand, redesigned tray hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Sun Soft Dried Fruit Tray Set, rebuilt hierarchy around sleeve crest → SUN SOFT → Soft Dried Fruit → Soft Clear Tray, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Sun. Dry Bright Soft. margin callouts; grove-slice-dried-mango-chips neighbour slug left untouched.

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