Zest Field Lemon Soft Hydrate

Lemon Soft Hydrate carton + stick with citrus-water theatre and Zest Soft. Daily Hydrate. callouts.

Client Zest Field

Description

Zest Field is a fictional soft-hydration house for Lemon Soft Hydrate drink mix: a redesigned carton plus foil stick pack with navy-to-citrus color bands reinvented as sunny field theatre, original sunny-field crest mark, ZEST FIELD wordmark, Lemon Soft Hydrate hierarchy, Sugar-Free Soft Mix · 20 Soft Sticks footing, and Bright Electrolyte Soft cue — never YOUR BRAND, Narson manufacturing chrome, dense Supplement Facts panels as hero identity, PLACE YOUR ORDER ribbons, phones, emails, or QR codes. We staged carton + stick as the set hero on dewy lemon-yellow lifestyle light, then floated lemon halves, water splash arcs, mint, ice cues, and soft powder outside the packs with exterior badges for Lemon Soft Stick, Sugar-Free Soft Mix, 20 Soft Sticks, and Bright Electrolyte Soft so the collection tile reads as bright electrolyte lifestyle theatre, clearly distinct from Sip Forge berry sachets, Vibris spark sticks, Lean Sip stick mixes, and neighbouring wellness packs shipping in parallel. Soft packaging storytelling only for hydration mix — not medical advertising. No Narson Group, Instagram handles, or copyright bars appear as client identity in copy or artwork.

Label systems Minimal medical aesthetic Brand suite Mockup presentation Wellness Packaging FMCG Healthcare Pharmaceutical Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep sugar-free lemon electrolyte stick+box energy, dewy citrus water theatre, and daily hydrate storytelling as the concept — but invent Zest Field as the brand spine with Lemon Soft Hydrate hierarchy and an original sunny-field crest (never YOUR BRAND placeholders, Narson lockups, order CTAs, or fact-panel chrome as client identity). Outside the dielines, floating lemon/water props plus exterior headline Zest Soft. Daily Hydrate. lift the set into a Colgate-style enriched 1080 lifestyle poster. Soft hydration language only.

Problem statement

Electrolyte drink-mix boards often lock manufacturing promo names (Narson), clone YOUR BRAND carton/stick art with sticky Supplement Facts hero panels and contact footers, and leave phones, emails, QR codes, and copyright bars in portfolio decks. The brief needed an original fictional soft-hydrate brand, redesigned carton-plus-stick hierarchy treating the set as hero, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from Sip Forge, Vibris, Lean Sip, and parallel neighbours.

Solution

We invented Zest Field Lemon Soft Hydrate, rebuilt hierarchy around sunny-field crest → ZEST FIELD → Lemon Soft Hydrate → Sugar-Free Soft Mix · 20 Soft Sticks, and validated an exactly 1080×1080 enriched lifestyle packshot: carton + stick as hero, floating lemon/water props, and Zest Soft. Daily Hydrate. margin callouts outside the dielines. Packaging and wellness tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Narson, YOUR BRAND, phones, emails, QR, Instagram, or watermark identity; sip-forge, vibris-spark-stick-variety-pack, lean-sip, and parallel neighbour slugs left untouched.

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