Product Packaging Design
Horizon Tower Outdoor Patio Parasol Market Wrap
Outdoor patio parasol market wrap lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Horizon Tower — Outdoor Ready.
Client Horizon Tower
Description
Horizon Tower is a fictional brand concept for outdoor patio parasol market wrap. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Horizon Tower — Outdoor Ready.'. No real trademarks or watermarks.
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Design storytelling
From brief to designed solution
Ideation concept
Concept-only redesign of outdoor patio parasol market wrap under invented brand Horizon Tower; lifestyle poster theatre not a barren packshot.
Problem statement
Portfolio coverage lacked a dedicated hero for outdoor patio parasol market wrap; briefs needed an original fictional brand and square lifestyle poster.
Solution
We invented Horizon Tower, built original hierarchy for outdoor patio parasol market wrap, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Horizon Tower — Outdoor Ready.' margin callouts.
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