Product Packaging Design
Cool Loom Soft Ease Comfort Gel
Mint-teal Soft Ease gel tube + carton with botanical theatre and Soft Ease. Cool Comfort. callouts.
Client Cool Loom
Description
Cool Loom is a fictional topical comfort house for Soft Ease Comfort Gel: a redesigned white squeeze tube and matching horizontal carton with mint-teal and soft coral panels, original woven-loom monogram crest, COOL LOOM wordmark, Soft Ease Comfort Gel hierarchy, Menthol Soft Feel · Botanical Comfort Blend cue, Fast Comfort Soft badge, and 30 g footing — never YOUR BRAND, Narson manufacturing chrome, Diclofenac Rx composition tables, phones, emails, QR codes, or Instagram handles as client identity. We reinvented the pain-relief gel tube-plus-carton concept as soft topical comfort lifestyle theatre on spa stone, then floated mint leaves, linseed pods, eucalyptus, clear gel dollop, linen, and dew droplets outside the packs with exterior badges for Menthol Soft Feel, Botanical Comfort, Everyday Rub Ritual, and Cool Soft Blend so the collection tile reads as cool-comfort gel lifestyle theatre, clearly distinct from Kind Gum Soft soothe gel, Ostivra joint ease gel, Ease Link relief tablets, and neighbouring wellness packs shipping in parallel. Soft packaging storytelling only for topical comfort — not Rx NSAID drug advertising. No Narson Group, PLACE YOUR ORDER bars, or copyright watermarks appear as client identity in copy or artwork.
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Design storytelling
From brief to designed solution
Ideation concept
Keep topical comfort gel tube+carton energy, menthol cool storytelling, and spa-stone lifestyle as the concept — but invent Cool Loom as the brand spine with Soft Ease hierarchy and an original woven-loom crest (never YOUR BRAND placeholders, Narson lockups, Diclofenac composition clones, or manufacturing CTAs). Outside the dielines, floating mint/linseed props plus exterior headline Soft Ease. Cool Comfort. lift the set into a Colgate-style enriched 1080 lifestyle poster without third-party marks or studio watermarks. Soft topical comfort language only.
Problem statement
Pain-relief gel boards often lock manufacturing promo names (Narson), clone YOUR BRAND tube/carton art with dense Rx ingredient tables and lifestyle pain-glow photos, and leave phones, emails, QR codes, Instagram handles, and copyright bars in portfolio decks. The brief needed an original fictional soft topical comfort brand (not Rx NSAID advertising), redesigned tube-plus-carton hierarchy treating the pack as hero, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from Kind Gum, Ostivra, Ease Link, and parallel neighbours.
Solution
We invented Cool Loom Soft Ease, rebuilt hierarchy around woven-loom crest → COOL LOOM → Soft Ease Comfort Gel → Menthol Soft Feel · Botanical Comfort Blend → Fast Comfort Soft → 30 g, and validated an exactly 1080×1080 enriched lifestyle packshot: tube + carton as hero, floating mint/linseed props, and Soft Ease. Cool Comfort. margin callouts outside the dielines. Packaging and wellness tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Narson, YOUR BRAND, Rx composition chrome, phones, emails, QR, Instagram, or watermark identity; kind-gum-soft-soothe-gel, ostivra-joint-ease-gel-duo, ease-link-relief-tablets, and parallel neighbour slugs left untouched.
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