Product Packaging Design
Nestuva First Whisper Midstream
Soft-pink dual-orientation pregnancy-test carton system with floating early-know theatre and Know Early. Whisper Soft. callouts.
Client Nestuva
Description
Nestuva is a fictional early-detection OTC brand for First Whisper, a redesigned midstream pregnancy test dual-orientation carton system in soft fuchsia-to-blush pink with white brand panels, lowercase nestuva wordmark with an original soft-heart accent, First Whisper / Midstream Pregnancy Test hierarchy, 6 Days Early / Over 99% Accurate / 10 mIU/mL / Anytime Use claim badges, easy-read one-line vs two-line result legend, and original midstream stick graphics — never mamatest, never mamatest.eu, and never cloned multilingual claim boards. We staged the horizontal + vertical carton pair as hero with floating rose blossoms, “6 Days Early” calendar prop, 24h clock, soft towel fold, pink ribbon, dew droplets, and petals outside the packs plus margin badges for 6 Days Early, Over 99% Accurate, Anytime Midstream, and Dual-Fit Carton System so the collection tile reads as soft clinical retail theatre, clearly distinct from Helixova lab-kit neighbours, Oravelle oral-fluid SoftPath sets, Novacare pharma suites, and parallel OTC cartons shipping nearby.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Keep midstream pregnancy-test retail carton energy, soft pink clinical warmth, test-stick hero graphic, result legend, anytime/early-detection claims, and dual-orientation (horizontal + vertical) e-com/shelf adaptability as the concept — but invent Nestuva as the brand spine with First Whisper hierarchy and redesigned English packing faces (never mamatest lockups, Russian/German claim clones, or real URL chrome). Outside the dielines, floating blossom/clock/calendar props plus exterior headline Know Early. Whisper Soft. lift the dual-fit carton pair into a Colgate-style enriched 1080 lifestyle poster without third-party pregnancy-test trademarks or studio watermarks.
Problem statement
Pregnancy-test packaging boards often lock real brand names (mamatest / mamatest.eu), clone dual-orientation carton comps with multilingual claim walls as-is, and barren pack-on-pink crops into portfolio decks. The brief needed an original fictional early midstream brand, redesigned pink dual-orientation carton system treating the orientation pair as hero, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from molecular lab-kit packaging and oral-fluid collection device work shipping in parallel.
Solution
We invented Nestuva, rebuilt hierarchy around nestuva → First Whisper → Midstream Pregnancy Test → early/accuracy/anytime badges → result legend → stick graphic across horizontal and vertical fits, and validated an exactly 1080×1080 enriched lifestyle packshot: dual-orientation carton set as hero, floating blossom/clock/calendar props, and Know Early. Whisper Soft. margin callouts outside the dielines. Packaging and minimal-medical-aesthetic tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no mamatest identity, no mamatest.eu URL, and no watermark text; Helixova lab-kit and Oravelle oral-fluid neighbour slugs untouched.
More proof
Related work
Product Packaging Design
Aurora Roast Pouch System
Shelf-ready coffee identity across pouch, box, and cup.
Product Packaging Design
Ember Crunch — Smoky Chili Tomato
High-energy snack pouch built for flavour-speed on shelf.
Product Packaging Design
NovaCare Pharma Cartons
Clear medical-grade carton system for an OTC medicine line.
Keep browsing
Explore other categories
Swipe through more selections from other categories and industries — open anything that fits your next brief.