Product Packaging Design

Lumivra SoftFocus Vision Duo

Dual-concept white vision-comfort cartons — tech Orbit orb + soft Wash watercolor — with floating optical theatre and Clear Focus. Soft Comfort. callouts.

Client Lumivra

Description

Lumivra is a fictional OTC vision-comfort house for SoftFocus Vision Comfort Drops: a dual-concept carton family exploring (A) Orbit — glossy white tech with thin lowercase lumivra sans, SoftFocus hierarchy, original blue-to-lime droplet-orb eye graphic, and clean Lubricates & Refreshes / Reduces Dryness / Supports Visual Clarity / Contact Lens Friendly side icons — and (B) Wash — soft watercolor circles in pale blue, seafoam, and lemon with serif Lumivra wordmark, line-art eye cue, and Vision Comfort Formula microcopy — both tagged For clear vision and comfort · 10 ml e. Never Eye One, eye one, A MORAVIS NE, or gibberish placeholders like TBEB SECT. We staged both concept cartons plus a matching drop bottle as the dual-family hero, then floated eucalyptus, mint, lime, cotton pad, contact-lens case, blue ribbon, and soft droplets outside the packs with exterior badges for Dual Concept Family, Vision Comfort Formula, Pharmacy Ready, and 10 ml Drop Cartons so the collection tile reads as calm optical dual-direction theatre, clearly distinct from Ocuvra TriComfort single-system eye drops, Audivra ear drops, Otivra WaveShield ear sprays, Zephyra nasal sprays, and neighbouring OTC packs shipping in parallel.

Label systems Minimal medical aesthetic Brand suite Mockup presentation Wellness Packaging FMCG Healthcare Pharmaceutical Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep dual-direction eye-comfort carton energy — glossy white tech with blue/green droplet orb versus soft watercolor circles with serif wordmark and line-art eye — plus For clear vision and comfort tagline hierarchy and calm optical retail clarity as the concept — but invent Lumivra as the brand spine with SoftFocus hierarchy across Orbit and Wash explorations (never Eye One / eye one wordmarks, A MORAVIS NE locks, TBEB SECT gibberish panels, or identical cloned faces). Outside the dielines, floating dropper/optical props plus exterior headline Clear Focus. Soft Comfort. lift the dual family into a Colgate-style enriched 1080 lifestyle poster without third-party eye-care trademarks or studio watermarks.

Problem statement

Vision / eye-comfort boards often lock real or placeholder brand names (Eye One / eye one / A MORAVIS NE), clone dual tech-gloss and watercolor carton concepts as-is with gibberish side panels, and barren twin-pack crops into portfolio decks. The brief needed an original fictional vision-comfort brand, redesigned dual-concept Orbit + Wash carton hierarchy treating the dual family as hero, and a square 1080 enriched lifestyle poster with floating optical props and external typography — distinct from Ocuvra lubricant eye-drop sets, ear-care sprays/drops, nasal sprays, and other OTC neighbours shipping in parallel.

Solution

We invented Lumivra SoftFocus, rebuilt hierarchy around Orbit droplet-orb / Wash watercolor-eye → lumivra / Lumivra → SOFTFOCUS → For clear vision and comfort → 10 ml e across a dual-concept family, and validated an exactly 1080×1080 enriched lifestyle packshot: both concept cartons + drop bottle as hero, floating eucalyptus/mint/lens-case props, and Clear Focus. Soft Comfort. margin callouts outside the dielines. Packaging and pharmaceutical tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Eye One, A MORAVIS NE, gibberish placeholders, or watermark identity; Ocuvra, Audivra, Otivra, Zephyra, and parallel OTC neighbour slugs untouched.

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