Product Packaging Design
Ascelvora DayBright Vitamin C Tablets
Orange/cream Vitamin C carton + bottle with floating citrus theatre and Day Bright. Daily C. callouts.
Client Ascelvora
Description
Ascelvora is a fictional everyday wellness house for DayBright Vitamin C tablets (500mg / 90 tablets): a redesigned tangerine-and-cream retail carton plus matching ribbed-cap white bottle featuring a dual leaf-crescent mark, ASCELVORA wordmark, VITAMIN C hierarchy, original citrus-segment letter C (never a flat half-split C clone), Traditional Chinese 日亮C錠 product line, 500mg potency, 90 Tablets count, circular 1 DAY 1 dose cue, and soft 營養補給 · 健康維持 footing — never 中化健康360, China Chemical Health 360, or 倍多喜錠 identity. We staged carton + bottle as the full-set hero, then floated whole oranges, citrus wheels, leaves, loose round tablets, orange-water glass, and dew droplets outside the packs with exterior badges for Day Bright. Daily C., Daily Wellness, 500mg, 90 Tablets, and One-a-Day Ritual so the collection tile reads as bright citrus tablet-wellness theatre, clearly distinct from Citryvora citrus immunity packets, Zinivra BrightGuard zinc sticks, Celvora vitamin-C serums, Capylora StrandFirm hair tablets, Calivex calcium tablets, Rhizora curcumin capsules, Fluxora orange energy sticks, and neighbouring OTC packs shipping in parallel.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Keep orange/white Vitamin C tablet carton-plus-bottle energy, oversized C shelf signal, 500mg / 90 tablets / one-a-day clarity, bilingual EN/Traditional Chinese pharmacy presence, and soft daily-brightness / immune-wellness language as the concept — but invent Ascelvora as the brand spine with DayBright / 日亮C錠 hierarchy and a citrus-segment C mark (never 中化健康360, China Chemical Health 360, 倍多喜錠, or cloned half-and-half C artwork as-is). Outside the dielines, floating orange/tablet props plus exterior headline Day Bright. Daily C. lift the carton-and-bottle set into a Colgate-style enriched 1080 lifestyle poster without third-party supplement trademarks or studio watermarks.
Problem statement
Vitamin C tablet boards often lock real pharmacy brand names (中化健康360 / China Chemical Health 360 / 倍多喜錠), clone orange/white oversized-C carton-and-bottle art as-is, and barren pack-on-white crops into portfolio decks — or collide with orange immunity packet concepts already shipping. The brief needed an original fictional bilingual Vit C tablet brand, redesigned carton-plus-bottle hierarchy treating the full set as hero, soft daily-brightness wellness storytelling, and a square 1080 enriched lifestyle poster with floating citrus props and external typography — distinct from Citryvora immunity sachets, Zinivra zinc sticks, Celvora Vit C serums, Capylora hair tablets, and other OTC neighbours shipping in parallel.
Solution
We invented Ascelvora DayBright, rebuilt hierarchy around leaf-crescent → ASCELVORA → VITAMIN C → citrus-segment C → 日亮C錠 → 500mg → 90 Tablets → 1 DAY 1, and validated an exactly 1080×1080 enriched lifestyle packshot: carton + bottle as hero, floating orange/tablet/glass props, and Day Bright. Daily C. margin callouts outside the dielines. Packaging and wellness tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no 中化健康360, China Chemical Health 360, 倍多喜錠, or watermark identity; Citryvora, Zinivra, Celvora, Capylora, Calivex, Rhizora, and Fluxora neighbour slugs untouched.
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