Product Packaging Design

Clear Chord Unwrap Herb Drops

Twist-reveal wrapper storytelling for soft herbal throat drops.

Client Clear Chord

Description

Clear Chord is a fictional soft herb-drop house for a redesigned twist-wrapper campaign system: pinched-to-clear neck illustration on unwrap, CLEAR CHORD lockup, Soft Herb Drops hierarchy, and amber drop cue — never Ricola or third-party candy marks. We staged twisted and mid-unwrap wrappers plus a soft drop as the hero set, then floated mint and amber drops outside the packs with margin badges for Twist-Reveal Story, Soft Herb Drop, Voice Ritual Wrap, and Mint Leaf Cue. Soft packaging language only — no hard cure claims, watermarks, phones, emails, URLs, QR codes, or ORDER NOW.

Brand suite Mockup presentation Wellness Packaging FMCG Healthcare Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep unwrap-your-voice twist-wrapper theatrical energy as the concept — invent Clear Chord with Soft Herb Drops hierarchy. Outside the dielines, floating mint props plus Unwrap calm, clear chord. Soft claims only.

Problem statement

Throat-drop boards often paste Ricola campaign frames as portfolio clients. The brief needed an original fictional brand, redesigned twist-reveal packaging story, and a square 1080 enriched lifestyle poster.

Solution

We invented Clear Chord, rebuilt hierarchy around CLEAR CHORD → Soft Herb Drops → Unwrap your voice, and validated an exactly 1080×1080 enriched lifestyle packshot with Unwrap calm, clear chord. callouts; neighbouring packs left untouched.

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