Product Packaging Design
Almvelle California Almonds Pouch Duo
Orange-and-yellow California almond stand-up pouch duo with floating orchard theatre and Orchard Fresh. Heart Happy. callouts.
Client Almvelle
Description
Almvelle is a fictional orchard-snack house for a California Almonds colour-duo stand-up pouch line: sunset orange and sunflower yellow 250g resealable packs. We redesigned a bold geometric ALMVELLE wordmark, three original smiling roasted-almond mascots with leaf crowns (not a pistachio-cashew-almond clone set), Premium Harvest → CALIFORNIA ALMONDS hierarchy, bowl-hero appetite panel with flying almonds, Trusted Harvest seal, and gluten-free / heart-healthy claim icons — then staged both colour packs on weathered orchard wood with a green hull branch, floating loose almonds, and margin badges for Gluten Free, Heart Healthy, Trusted Harvest, and Dual Colour Shelf so the collection tile reads as sunny orchard lifestyle theatre, clearly distinct from Juglora walnut pouches, Nuxora dryfruit jar quartets, Capsira chili peanuts, Lunarka salted peanuts, and Oatelle oats-and-almonds porridge shipping in parallel. No Good Delight client identity appears in copy or artwork.
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Design storytelling
From brief to designed solution
Ideation concept
Keep dual-colour stand-up pouch energy, California almonds hierarchy, bowl-plus-flying-almond appetite cues, trusted-quality seal language, health claim icons, and orchard lifestyle staging as the concept — but invent Almvelle as the brand spine with a geometric sans lockup and an original three-almond mascot trio. Outside the dielines, floating almonds, hull branch, and exterior headline Orchard Fresh. Heart Happy. lift the colour duo into a Colgate-style enriched 1080 poster without Good Delight wordmarks, PackCraft Studio chrome, or designer watermarks.
Problem statement
California almond pouch boards often lock real brand names (Good Delight), cloned nut-mascot trios, PackCraft Studio / Design By Ashish watermarks, and phone-number footer chrome into portfolio decks, or collapse into bare pack-on-white crops that hide orchard storytelling. The brief needed an original fictional almond brand, redesigned orange/yellow resealable duo with original mascots, and a square 1080 enriched lifestyle poster treating both colour packs as hero with floating props and external typography — distinct from Juglora walnut pouches, Nuxora dryfruit jars, Capsira/Lunarka peanut snacks, and other nut packaging slugs shipping in parallel.
Solution
We invented Almvelle, rebuilt hierarchy around almond-mascot trio → ALMVELLE → Premium Harvest → CALIFORNIA ALMONDS → Trusted Harvest / claim icons → Net Wt. 250g, and validated an exactly 1080×1080 enriched lifestyle packshot: both colour pouches as hero, floating almond/orchard props, and Orchard Fresh. Heart Happy. margin callouts outside the dielines. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Good Delight, PackCraft, or watermark text.
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