Dew Grove Centella Foam

Stone-perched centella foam with dew-leaf theatre and exterior calm-cleanse callouts.

Client Dew Grove

Description

Dew Grove is a fictional botanical skincare house for a cream pump bottle of Centella Hyaluronic Cleansing Foam with DEW GROVE serif wordmark and leaf-drop icons — never SOUL cosmetics or Korean natural chrome. We staged the bottle as hero on a rough stone pedestal under forest-green light, then floated dew-covered centella leaves outside the pack with exterior badges for Calm cleanse ritual, Hyaluronic slip, Centella calm, and Soft foam cleanse so the collection tile reads as organic K-beauty lifestyle theatre, clearly distinct from Vine Glow face serums and Clear Nest derma suites. Soft personal-care packaging language only — no phones, emails, URLs, QR codes, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Skincare Cosmetic Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep centella cleansing foam energy, stone pedestal, and dew-leaf props as the concept — invent Dew Grove with serif hierarchy and original leaf-drop crest (never SOUL). Outside the dieline, floating leaves plus Calm cleanse ritual. Dew Grove. lift the bottle into a Colgate-style 1080 lifestyle poster.

Problem statement

Centella foam boards often lock SOUL brand identities and foreign UI chrome as-is. The brief needed an original fictional cleansing foam, redesigned hierarchy, and a square 1080 enriched lifestyle poster — without overwriting vine-glow-face-serum-hex or clear-nest pieces.

Solution

We invented Dew Grove Centella Foam, rebuilt hierarchy around cream pump to DEW GROVE to Centella Hyaluronic Cleansing Foam, and validated an exactly 1080x1080 enriched lifestyle packshot with Calm cleanse ritual callouts; vine-glow left untouched.

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