Product Packaging Design
Soap Trail Soft Travel Trio
Three Soft Travel Soap cartons with Three Soft Tales callouts.
Client Soap Trail
Description
Soap Trail is a fictional soft care house for Soft Travel Soap Trio: a redesigned three-carton story across Soft Sandalwood Amber, Soft Citrus Burst, and Soft Flowering Jasmine with panel illustration energy and SOAP TRAIL wordmark — never Aroma Tales trademarks, QR codes, phones, emails, or ORDER NOW bars. We staged the stacked trio as hero on soft color platforms, then floated soap bars, citrus, jasmine, and sandalwood outside the packs with exterior badges for Three Soft Tales, Travel Soft Bar, Panel Soft Art, and Soft Size Ritual so the collection tile reads as soft travel-soap lifestyle theatre. Soft claims only.
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Design storytelling
From brief to designed solution
Ideation concept
Keep illustrated three-panel travel soap carton energy as the concept — invent Soap Trail with Soft Travel Size hierarchy (never Aroma Tales / QR). Outside the dieline, floating botanic props plus Three Soft Tales. Travel Soft Bar. lift into a Colgate-style 1080 lifestyle poster. Soft claims only.
Problem statement
Travel soap boards often lock Aroma Tales names and QR codes into portfolio decks. The brief needed an original fictional travel soap brand, redesigned soft trio hierarchy, and a square 1080 enriched lifestyle poster.
Solution
We invented Soap Trail Soft Travel Trio, rebuilt hierarchy around SOAP TRAIL → Soft Travel Soap → scent Soft Tales, and validated an exactly 1080×1080 enriched lifestyle packshot with Three Soft Tales. Soft Size Ritual. margin callouts; neighbouring personal-care packs left untouched.
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