Product Packaging Design
Steel Grip Chess / Carrom Board Sleeve
Chess / carrom board sleeve lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Steel Grip — Chess Ready.
Client Steel Grip
Description
Steel Grip is a fictional brand concept for chess / carrom board sleeve. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Steel Grip — Chess Ready.'. No real trademarks or watermarks.
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From brief to designed solution
Ideation concept
Concept-only redesign of chess / carrom board sleeve under invented brand Steel Grip; lifestyle poster theatre not a barren packshot.
Problem statement
Portfolio coverage lacked a dedicated hero for chess / carrom board sleeve; briefs needed an original fictional brand and square lifestyle poster.
Solution
We invented Steel Grip, built original hierarchy for chess / carrom board sleeve, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Steel Grip — Chess Ready.' margin callouts.
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