Print Media

Fleet Soft Sneaker Poster

Teal-cream sneaker launch poster with floating street props and Soft Step Soft Street callouts.

Client Fleet Soft

Description

Fleet Soft is a fictional soft-street footwear house built as a redesigned sneaker launch poster: Soft Step Soft Street hierarchy around an original teal-and-cream high-top silhouette with reflective strip — never Nike, Air Force, Just Do It, swooshes, or real athlete endorsements. We staged the poster as print-media hero, then floated lace coil, skate-deck edge, spray-can cap, and sole scrap outside the print face with exterior badges for Soft Step Poster, Street Soft Launch, Fleet Soft Print, and Soft Street Desk so the collection tile reads as energetic footwear print theatre without third-party sports trademarks.

Brand suite Mockup presentation Custom Design Print Media FMCG Retail Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep bold sneaker poster energy as the concept — invent Fleet Soft with Soft Step Soft Street hierarchy (never Nike / Air Force / Just Do It). Outside the print face, floating street props lift the poster into a Colgate-style enriched 1080 lifestyle print poster.

Problem statement

Sneaker promo boards often lock Nike system marks into portfolio decks. The brief needed an original fictional footwear brand, redesigned poster hierarchy, and a square 1080 enriched lifestyle print poster with no swoosh language.

Solution

We invented Fleet Soft, rebuilt hierarchy around FLEET SOFT → Soft Step Soft Street on an original teal silhouette, and validated an exactly 1080×1080 enriched lifestyle print poster with floating street props and Soft Step Poster callouts. Custom-design and print-media tags mark the work; artwork forced to precisely 1080×1080 with no Nike / Air Force identity or watermarks.

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