CHAMP Arc Body Lotion

SKU PXRT-4594

Baby soft shoulder lotion bottle lifestyle poster with floating almond shell, clay flip sample, folded oat towel, wooden arc charm and exterior callouts: Body Soft. Nest Arc. Plus enriched open-frame gallery stills.

Client CHAMP

Description

CHAMP Arc Soft is a second original packaging system for fictional CHAMP covering CHAMP Arc Body Lotion: soft shoulder bone lotion bottle with matte clay flip cap — no heart-leaf tree graphic, with solid indigo CHAMP wordmark, terracotta arc crest, ARC SOFT subline, geometric dew-dot icons, and matte clay/charcoal closures — never HiPP, Hipp, Babysanft, animal-character bottles, lime caps, heart-leaf trees, or the first mint/rainbow CHAMP batch look. We staged the pack as hero, then floated almond shell, clay flip sample, folded oat towel, wooden arc charm outside the dieline with exterior badges for Body Soft Lotion, Clay Flip Cap, Arc Soft Care. Soft baby-care packaging language only — no watermarks, phones, emails, URLs, or YOUR BRAND placeholders. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Take only the product category from organic baby-care references — invent CHAMP Arc Soft hierarchy (indigo mark + terracotta arc + bone packs) and original form language for soft shoulder bone lotion bottle with matte clay flip cap — no heart-leaf tree graphic. Outside the dieline, floating props plus exterior Body Soft. Nest Arc. lift a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Reference-led baby-care boards often clone HiPP pack shapes, mint/lime chrome, and animal bottles. The brief needed a second original CHAMP system with redesigned Baby soft shoulder lotion bottle forms and square 1080 enriched posters — without overwriting the first live CHAMP batch or neighbouring baby slugs.

Solution

We invented CHAMP Arc Soft, rebuilt hierarchy around indigo CHAMP → ARC SOFT → Baby soft shoulder lotion bottle, and validated an exactly 1080×1080 enriched lifestyle packshot with floating almond shell, clay flip sample, folded oat towel, wooden arc charm and Body Soft. Nest Arc. callouts. We also shipped a 3–4 frame enriched open-frame packaging set. Artwork forced to 1080×1080 with no third-party trademarks; first-batch champ-* neighbour slugs left untouched.

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