CHAMP Arc Daily Wash

SKU PXRT-4593

Head-to-toe sensitive wash gel tapered pump lifestyle poster with floating hands pumping clear gel, wooden brush, white bath pad, oat cloth and exterior callouts: Daily Soft. Head Toe. Plus enriched open-frame gallery stills.

Client CHAMP

Description

CHAMP Arc Soft is a second original packaging system for fictional CHAMP covering CHAMP Arc Daily Wash: bone tapered ergonomic pump with indigo arc ribbon and charcoal pump — new chrome not lime, with solid indigo CHAMP wordmark, terracotta arc crest, ARC SOFT subline, geometric dew-dot icons, and matte clay/charcoal closures — never HiPP, Hipp, Babysanft, animal-character bottles, lime caps, heart-leaf trees, or the first mint/rainbow CHAMP batch look. We staged the pack as hero, then floated hands pumping clear gel, wooden brush, white bath pad, oat cloth outside the dieline with exterior badges for Daily Soft Wash, Indigo Arc Ribbon, Sensitive Soft Gel. Soft baby-care packaging language only — no watermarks, phones, emails, URLs, or YOUR BRAND placeholders. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Take only the product category from organic baby-care references — invent CHAMP Arc Soft hierarchy (indigo mark + terracotta arc + bone packs) and original form language for bone tapered ergonomic pump with indigo arc ribbon and charcoal pump — new chrome not lime. Outside the dieline, floating props plus exterior Daily Soft. Head Toe. lift a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Reference-led baby-care boards often clone HiPP pack shapes, mint/lime chrome, and animal bottles. The brief needed a second original CHAMP system with redesigned Head-to-toe sensitive wash gel tapered pump forms and square 1080 enriched posters — without overwriting the first live CHAMP batch or neighbouring baby slugs.

Solution

We invented CHAMP Arc Soft, rebuilt hierarchy around indigo CHAMP → ARC SOFT → Head-to-toe sensitive wash gel tapered pump, and validated an exactly 1080×1080 enriched lifestyle packshot with floating hands pumping clear gel, wooden brush, white bath pad, oat cloth and Daily Soft. Head Toe. callouts. We also shipped a 3–4 frame enriched open-frame packaging set. Artwork forced to 1080×1080 with no third-party trademarks; first-batch champ-* neighbour slugs left untouched.

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