Print Media

Apex Quiet Motorsport Poster

Night-circuit motorsport poster with floating race props and Soft Line Soft Grid callouts.

Client Apex Quiet

Description

Apex Quiet is a fictional soft-grid racing house built as a redesigned motorsport poster: Soft Line Soft Grid hierarchy over an original red circuit car silhouette and stadium night lights — never Ferrari, Leclerc, Marlboro, prancing-horse marks, real F1 team chrome, or tobacco branding. We staged the poster as print-media hero, then floated checkered fragment, racing glove, stopwatch, and tire tread outside the print face with exterior badges for Soft Grid Night, Circuit Soft Print, Apex Quiet, and Soft Line Soft Grid so the collection tile reads as night-race print theatre without third-party motorsport trademarks.

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Design storytelling

From brief to designed solution

Ideation concept

Keep night motorsport poster energy as the concept — invent Apex Quiet (never Ferrari / Leclerc / Marlboro). Outside the print face, floating race props lift the poster into a Colgate-style enriched 1080 lifestyle print poster.

Problem statement

Motorsport boards often lock real F1 team and tobacco marks into portfolio decks. The brief needed an original fictional racing brand, redesigned poster hierarchy, and a square 1080 enriched lifestyle print poster with no real team identity.

Solution

We invented Apex Quiet, rebuilt hierarchy around APEX QUIET → Soft Line Soft Grid on an original circuit-car silhouette, and validated an exactly 1080×1080 enriched lifestyle print poster with floating race props. Custom-design and print-media tags mark the work; artwork forced to precisely 1080×1080 with no Ferrari / Marlboro identity or watermarks.

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