Product Packaging Design
Olivyne Organic Extra Virgin Olive Oil
White-and-olive split bottle labels with grove branch line-art, golden oil fill, and floating Mediterranean props.
Client Olivyne
Description
Olivyne is a fictional premium edible-oil house for Organic Extra Virgin Olive Oil 500ml. We redesigned a tall clear glass bottle system with dark metal screw caps and a white-over-muted-olive horizontal split wrap — serif OLIVYNE lockup, original olive-branch line art at the colour break, and Extra Virgin / Cold Pressed / 500 ml hierarchy — then staged fresh olives, branch, rustic bread, drizzle spoon, and leaves outside the bottles so the collection tile reads as clean modern Mediterranean packaging theatre, clearly distinct from Pure LIFE reference branding and third-party organic seal clones.
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Design storytelling
From brief to designed solution
Ideation concept
Grove purity as poster energy: 50/50 white-and-olive split labels as the shelf signal, asymmetric botanical branch sketch as the brand mark, and golden oil fill visible through clear glass. Outside the dieline, olives, bread, spoon drizzle, and floating leaves plus margin lines — Pressed from the grove. — with Cold Pressed, Single Origin Grove, and 500 ml Ritual badges in Colgate-style enriched composition without Pure LIFE, Soil Association, or competitor certification trademark seals.
Problem statement
Premium olive-oil pack boards often clone recognisable organic trademarks, Soil Association–style seals, and Pure LIFE–type wordmarks, or collapse into bare bottle-on-white shots that hide gourmet appetite cues. The brief needed an original fictional edible-oil brand, a redesigned white/olive split label system with readable Extra Virgin hierarchy, and a square 1080 enriched lifestyle poster with props and benefit typography outside the bottles.
Solution
We invented Olivyne, rebuilt hierarchy around OLIVYNE → Organic Olive Oil → Extra Virgin / Cold Pressed / 500 ml, and validated an exactly 1080×1080 enriched lifestyle packshot: floating grove props and exterior callouts outside the bottles. Packaging and mockup-presentation tags mark the work for collection filters; artwork forced to precisely 1080×1080.
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