Product Packaging Design
Zestaro Honey Berry Puff Cereal
Bold yellow-red cereal carton with bursting puffs, teal-pink breakfast theatre, and exterior kid-friendly callouts.
Client Zestaro
Description
Zestaro is a fictional kids breakfast house for Honey Berry Puff Cereal — a playful yellow carton with red corner energy and a bowl-hero appetite panel. We redesigned readable English hierarchy (ZESTARO → HONEY BERRY → PUFF CEREAL → Net Wt 12 oz) and staged floating cereal, tropical leaf, and breakfast props with margin badges — Honey Sweet, Berry Bright, Kid-Approved Crunch — so the collection tile reads as energetic novelty cereal theatre, clearly distinct from garbled AI-reference brands.
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Design storytelling
From brief to designed solution
Ideation concept
Breakfast burst as the story: yellow carton hero with red diagonal accents, open top cereal explosion, and bowl photo appetite cue. Outside the dieline, berry bowl, gold spoon/fork, pink smoothie glass, cookie plate, and palm leaf float with exterior headline Burst Into Breakfast and benefit icons in Colgate-style enriched poster composition without PREASTE YOONS, HERRISTSE SOH, Cablecat, or TOW CEREAL trademark language.
Problem statement
Kids cereal boards often clone garbled AI mock brands or collapse into bare pack-on-white shots that hide breakfast appetite cues. The brief needed an original fictional puff-cereal brand, redesigned yellow-red carton with clear English hierarchy, and a square 1080 enriched lifestyle poster with floating props and external typography on teal-and-pink breakfast theatre.
Solution
We invented Zestaro, rebuilt hierarchy around ZESTARO → HONEY BERRY → PUFF CEREAL → Real Berry Bits / Net Wt 12 oz (340g), and validated an exactly 1080×1080 enriched lifestyle packshot: floating puffs and breakfast props with exterior benefit callouts. Packaging and snacks tags mark the work for collection filters.
More proof
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