Grainelle Premium Long Grain Rice Pouch

SKU PXRT-2505

Pale-blue silver zip pouch with clear rice window, stalk illustration, and floating kitchen props. Plus enriched open-frame gallery stills.

Client Grainelle

Description

Grainelle is a fictional premium pantry rice house for a 1 kg long-grain polished white rice stand-up pouch. We redesigned a pale metallic blue-silver doypack with resealable zip, embossed leaf-and-grain side borders, serif RICE hierarchy under the GRAINELLE wordmark, a clear vertical window showing long grain, a stylized rice-stalk illustration, and a feature icon column — then staged wooden scoop, steamed rice bowl with soft steam, loose grains, and rice stalks outside the pack with Naturally Pure Grain. margin callouts so the collection tile reads as complete FMCG rice theatre, clearly distinct from garbled placeholder mockups. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Height and purity as the story: tall pale-blue pouch hero with large serif RICE, clear window honesty, and vertical stalk-plus-icon spine. Outside the dieline, scoop, steamed bowl, stalks, steam, and margin badges — Long Grain, Easy Cook, 1 kg Seal-Fresh, Harvest Grown — turn the pack into a Colgate-style enriched 1:1 lifestyle poster without cloning placeholder nonsense text or third-party rice trademarks.

Problem statement

Premium rice pouches often either clone cold pale-blue mockups with garbled AI placeholder copy and meaningless weight gimmicks, or collapse into bare pack-on-white crops that hide kitchen proof. The brief needed an original fictional brand, redesigned stand-up pouch with clear English hierarchy (brand → variety → long-grain / easy cook), sensible 1 kg net weight, and a square 1080 enriched lifestyle poster with floating props and external typography.

Solution

We invented Grainelle, rebuilt hierarchy around GRAINELLE → RICE → Premium Long Grain → Easy Cook · Polished White → Net Wt 1 kg, and validated an exactly 1080×1080 enriched lifestyle packshot: floating scoop, bowl, stalks, and margin callouts outside the pouch. Packaging, mockup-presentation, and brand-suite tags mark the work for collection filters; industries fmcg and food-beverage. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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