Product Packaging Design
Brookstead Heritage Shoe Gift Boxes
Cream-and-burgundy rigid shoe boxes with script-serif lockup, leather props, and exterior heritage callouts.
Client Brookstead
Description
Brookstead is a fictional heritage footwear house for premium leather oxfords. We redesigned rectangular rigid gift boxes with matte cream lids over deep burgundy bases, an original script-and-serif Brookstead lockup on a burgundy label block — not a Real McCoy clone — then staged a polished oxford with shoe tree, coiled waxed laces, folded tissue, and canvas dust bag outside the dieline with exterior badges for Rigid Gift Presentation, Heritage Leather Line, and Unboxing Ready so the collection tile reads as elevated footwear retail theatre, distinct from fragrance gift sets and FMCG lifestyle neighbours.
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Design storytelling
From brief to designed solution
Ideation concept
Heritage footwear as poster energy: cream-over-burgundy two-tone rigid boxes with script-plus-serif logo lockup on the lid, three-quarter studio presentation with one hero box and a smaller accent box behind. Outside the packs, leather oxford silhouette, laces, tissue paper, and dust bag float in open space with margin headlines — Crafted to Walk Further., Rigid Gift Presentation, Heritage Leather Line — turning a classic shoe-box still into a square enriched portfolio poster with original Brookstead branding, no third-party footwear marks.
Problem statement
Premium footwear gift boxes often clone heritage script-and-serif lockups from famous apparel houses or sit as bare twin-box studio crops. The brief needed an original fictional brand, a redesigned cream-and-burgundy rigid box system with readable English copy, and a collection-ready 1080 enriched packshot with shoe-care props and benefit callouts outside the dieline — clearly distinct from fragrance gift sets and generic white-background packaging stills.
Solution
We invented Brookstead, rebuilt hierarchy around script Brookstead lockup → rigid two-tone box architecture → side-panel wordmark repeats, and validated an exactly 1080×1080 enriched lifestyle packshot with oxford, laces, tissue, dust bag, and exterior typography. Packaging, luxury-premium-finish, and custom-design tags mark the work for collection filters.
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