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Forge Crest Refrigerator Water-Filter Cartridge Carton

Refrigerator water-filter cartridge carton lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Forge Crest — Refrigerator Ready.

Client Forge Crest

Description

Forge Crest is a fictional brand concept for refrigerator water-filter cartridge carton. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Forge Crest — Refrigerator Ready.'. No real trademarks or watermarks.

Packaging FMCG Retail

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of refrigerator water-filter cartridge carton under invented brand Forge Crest; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for refrigerator water-filter cartridge carton; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Forge Crest, built original hierarchy for refrigerator water-filter cartridge carton, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Forge Crest — Refrigerator Ready.' margin callouts.

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