CHAMP Arc Twin Sleeve

SKU PXRT-4588

Twin wipe pouch value sleeve lifestyle poster with floating kraft scrap, twin pouch peek, oat fiber swatch, clay seal and exterior callouts: Twin Soft. Sleeve Arc. Plus enriched open-frame gallery stills.

Client CHAMP

Description

CHAMP Arc Soft is a second original packaging system for fictional CHAMP covering CHAMP Arc Twin Sleeve: bone kraft outer sleeve cradling two cloud pouches — not yellow/pink 4er HiPP wrap, with solid indigo CHAMP wordmark, terracotta arc crest, ARC SOFT subline, geometric dew-dot icons, and matte clay/charcoal closures — never HiPP, Hipp, Babysanft, animal-character bottles, lime caps, heart-leaf trees, or the first mint/rainbow CHAMP batch look. We staged the pack as hero, then floated kraft scrap, twin pouch peek, oat fiber swatch, clay seal outside the dieline with exterior badges for Twin Soft Bundle, Kraft Arc Sleeve, Value Soft Pack. Soft baby-care packaging language only — no watermarks, phones, emails, URLs, or YOUR BRAND placeholders. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Take only the product category from organic baby-care references — invent CHAMP Arc Soft hierarchy (indigo mark + terracotta arc + bone packs) and original form language for bone kraft outer sleeve cradling two cloud pouches — not yellow/pink 4er HiPP wrap. Outside the dieline, floating props plus exterior Twin Soft. Sleeve Arc. lift a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Reference-led baby-care boards often clone HiPP pack shapes, mint/lime chrome, and animal bottles. The brief needed a second original CHAMP system with redesigned Twin wipe pouch value sleeve forms and square 1080 enriched posters — without overwriting the first live CHAMP batch or neighbouring baby slugs.

Solution

We invented CHAMP Arc Soft, rebuilt hierarchy around indigo CHAMP → ARC SOFT → Twin wipe pouch value sleeve, and validated an exactly 1080×1080 enriched lifestyle packshot with floating kraft scrap, twin pouch peek, oat fiber swatch, clay seal and Twin Soft. Sleeve Arc. callouts. We also shipped a 3–4 frame enriched open-frame packaging set. Artwork forced to 1080×1080 with no third-party trademarks; first-batch champ-* neighbour slugs left untouched.

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