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Pass Leaflet Site hoarding wrap

Site hoarding wrap (project identity) lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Site hoarding wrap (project identity) designed to sell the next step.

Client Pass Leaflet

Description

Pass Leaflet is a fictional brand concept for site hoarding wrap (project identity). We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Site hoarding wrap (project identity) designed to sell the next step.'. No real trademarks or watermarks.

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of site hoarding wrap (project identity) under invented brand Pass Leaflet; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for site hoarding wrap (project identity); briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Pass Leaflet, built original hierarchy for site hoarding wrap (project identity), and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Site hoarding wrap (project identity) designed to sell the next step.' margin callouts.

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