Product Packaging Design
Girvella A2 Bilona Ghee Range
Cream parchment-label glass jars with gold lids, four flavor-coded SKUs, and floating bilona ritual props.
Client Girvella
Description
Girvella is a fictional premium dairy house for a hand-churned A2 Gir cow bilona ghee range. We redesigned clear glass jars with brushed-gold lids and cream parchment labels — serif GIRVELLA lockup, brass-ladle ghee drip graphic, meadow line-art, and a four-icon purity row — then staged a hero jar with three supporting flavor SKUs (Classic Golden, Saffron Turmeric, Herb Infused, Himalayan Pink Salt) amid floating ghee spoon, saffron threads, herb sprigs, and pink salt crystals so the collection tile reads as warm farm-to-table CPG theatre, clearly distinct from third-party ghee reference branding.
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Design storytelling
From brief to designed solution
Ideation concept
Bilona ritual as poster energy: parchment-label jar hero with gold lid shine, color-coded flavor bands as the range signal, and meadow-plus-ladle illustration as the brand mark. Outside the dieline, ghee spoon, saffron, herbs, salt crystals, and margin headlines — Churned with Care. / A2 Gir Heritage / Slow Bilona Method / Four Flavor Rituals — lift a curated three-to-four-jar arrangement into a Colgate-style enriched 1:1 poster without GauSattva, Gau Sattva, or cloned cow-and-spoon reference artwork.
Problem statement
Traditional ghee pack boards often lock real A2 bilona brand names, spoon-drip cow landscapes, and identical hero-over-lineup layouts into portfolio art, or collapse into bare jar-on-wood crops that hide flavor-range storytelling. The brief needed an original fictional ghee brand, redesigned parchment label system with four coherent flavor SKUs, and a square 1080 enriched lifestyle poster with floating ingredient props and external typography — visually separate from olive-oil, jam, and dal neighbours shipping in parallel.
Solution
We invented Girvella, rebuilt hierarchy around GIRVELLA → Pure A2 Gir Cow Ghee → Hand-Churned Bilona → flavor-coded variant bands, and validated an exactly 1080×1080 enriched lifestyle packshot: hero jar with supporting range, floating ritual props, and exterior callouts outside the labels. FMCG and food-beverage industries plus packaging tags mark the work for collection filters; no GauSattva text appears in copy or artwork.
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