Cappora Instant Cappuccino Sachet Quintet

SKU PXRT-2535

Flavor-coded slim stick range with dark-green gold brand energy and café-layer drink theatre. Plus enriched open-frame gallery stills.

Client Cappora

Description

Cappora is a fictional instant-cappuccino house for a slim stick-mix quintet: Salted Caramel, Iced Original, Mocha, Classic Cappuccino, and Light Peach reduced-sugar. We redesigned a dark forest-green brand band with gold wordmark and coffee-bean mark — not a crown trademark — plus mid-pack appetizing glass photography and a flavor-top coding system that sells the range at a glance. Floating iced glass, hot ceramic cup, milk splash, caramel, beans, and ice sit outside the dielines with margin badges so the collection tile reads as enriched FMCG lifestyle theatre, clearly distinct from whole-bean pouch neighbours and third-party instant-stick clones. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

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Design storytelling

From brief to designed solution

Ideation concept

Flavor differentiation as the story: five slim sticks share one CAPPORA green-and-gold chassis while tops shift amber, aqua, mocha, terracotta, and peach. Outside the packs, café drinks and splash props carry Shake · Pour · Sip / Flavor-Coded Tops / Café Layers at Home callouts in a Colgate-style square poster — original artwork, no Jacobs crown language.

Problem statement

Instant cappuccino stick ranges often ship as cloned crown-logo sachets or bare pack-on-white crops that hide the flavor system. The brief needed an original fictional brand, redesigned slim-stick family with color-coded tops and mid-pack drink photography, and a square 1080 enriched lifestyle poster with props and external typography — focused on mix sachets, not whole-bean pouches.

Solution

We invented Cappora, rebuilt hierarchy around gold CAPPORA wordmark → flavor-coded tops → layered drink mid-zone → café ritual callouts, and validated an exactly 1080×1080 enriched lifestyle packshot with floating cups, milk splash, caramel, and beans outside the sticks. Packaging, mockup-presentation, and brand-suite tags mark the work for collection filters; no Jacobs trademark appears in copy or artwork. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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