Product Packaging Design
Fructovia Sugar-Free Preserve Trio
Three silver-lidded glass preserve jars on white studio with floating orchard fruit and Sweet Fruit. Zero Sugar. callouts.
Client Fructovia
Description
Fructovia is a fictional health-food preserve house for a three-flavor sugar-free suite: Apricot, Blackberry, and Cherry. We redesigned clear glass jars with brushed silver lids and original white wrap labels featuring fruit photography, a green FRUCTOVIA wordmark, PURE FRUIT PRESERVES lockup, and NO ADDED SUGAR / GLUTEN FREE badges — not a fork-spoon third-party logo clone — then staged floating apricot halves, blackberries, cherries with leaves, and margin benefit badges so the collection tile reads as clean diabetic-friendly retail theatre, clearly distinct from dark-mood single-flavor jam posters and leafy botanical quartets shipping in parallel.
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Design storytelling
From brief to designed solution
Ideation concept
Clean white studio lineup as the health-food signal: three silver-lidded glass jars as the hero cluster, flavor-coded fruit photography on white labels with horizontal Fructovia badge (not I'm SUGAR Free script lockup), and exterior props — apricot halves, blackberries, cherries, leaves — plus callouts for Sweet Fruit. Zero Sugar., All Natural, Diabetic Friendly, and Three Orchard Flavors in a Colgate-style enriched poster composition.
Problem statement
Sugar-free jam packshots often lock third-party diet-brand logos, fork-spoon marks, and SUGAR • GLUTEN FREE HEALTH FOODS taglines into portfolio art, or collapse into bare jar-on-white crops that hide the range story. The brief needed an original fictional preserve brand, redesigned white label hierarchy for a three-flavor trio, and a square 1080 enriched lifestyle poster with floating fruit props and external typography — clearly distinct from any dark-mood blackberry jam concept shipping in parallel.
Solution
We invented Fructovia, rebuilt hierarchy around FRUCTOVIA wordmark → PURE FRUIT PRESERVES → flavor name → no-added-sugar badges, and validated an exactly 1080×1080 enriched lifestyle packshot: floating orchard fruit and margin callouts outside the jars on a clean white studio stage. Packaging, food-spice, brand-suite, and mockup-presentation tags mark the work for collection filters; no I'm SUGAR Free identity appears in copy or artwork.
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