Product Packaging Design
Stage Play Vanity Trolley
Kids vanity trolley suitcase with Play Soft Stage callouts — fully fictional.
Client Stage Play
Description
Stage Play is a fictional kids beauty-play brand for a redesigned vanity trolley suitcase with heart mirror. Purple-teal forms, Stage Play mark, Play Soft Stage hierarchy — never Disney, Frozen, Anna, Elsa, or babyhug. Floating toy brushes and star confetti outside the case.
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Design storytelling
From brief to designed solution
Ideation concept
Keep kids vanity trolley energy — invent Stage Play. Strip all licensed character art.
Problem statement
Kids vanity refs lock Disney IP. Needed fully fictional play brand and enriched 1080 poster.
Solution
We invented Stage Play, removed licensed characters, validated 1080×1080 lifestyle poster.
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