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Product Packaging Design

Helm Tip Pet treat pouch

Pet treat pouch lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Built for the brief: pet treat pouch.

Client Helm Tip

Description

Helm Tip is a fictional brand concept for pet treat pouch. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Built for the brief: pet treat pouch.'. No real trademarks or watermarks.

Packaging FMCG Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of pet treat pouch under invented brand Helm Tip; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for pet treat pouch; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Helm Tip, built original hierarchy for pet treat pouch, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Built for the brief: pet treat pouch.' margin callouts.

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