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Product Packaging Design

Groom Gloss Cat litter carton

Cat litter carton lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Cat litter carton designed to sell the next step.

Client Groom Gloss

Description

Groom Gloss is a fictional brand concept for cat litter carton. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Cat litter carton designed to sell the next step.'. No real trademarks or watermarks.

Packaging FMCG Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of cat litter carton under invented brand Groom Gloss; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for cat litter carton; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Groom Gloss, built original hierarchy for cat litter carton, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Cat litter carton designed to sell the next step.' margin callouts.

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