Product Packaging Design
Yolkora Fried Egg Crisps
Playful cream-and-coral specialty crisp pouch with sunny-egg mascot, skillet theatre, and exterior snack callouts.
Client Yolkora
Description
Yolkora is a fictional specialty crisps house for Sunny Egg fried-egg flavour potato chips. We redesigned a cream pillow pouch with a coral diagonal field, lozenge yolkora wordmark, stacked CRACK / CRUNCH headline, and an original sunny-side egg mascot in a bandana — then staged floating crisps, eggshells, yolk drops, parsley, and a cast-iron skillet with exterior badges for Gluten-Free Crunch, Plant-Based Crisps, and Bold Egg Flavour so the collection tile reads as quirky snack theatre, clearly distinct from reference Rubio branding and clone artwork.
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Design storytelling
From brief to designed solution
Ideation concept
Sunny-side snack energy as the story: cream pouch hero with coral diagonal appetite cue, original egg mascot, skillet-and-chips food photography, and gluten-free/vegan seals on-pack. Outside the dieline, floating crisps, eggshells, yolk orb, parsley, peppercorns, and exterior headline Sunny-Side Snack Energy plus benefit icons turn a single bag into a Colgate-style enriched 1080 poster without Rubio, EXTRA ORDINARIAS, or Huevo frito trademark language.
Problem statement
Specialty flavoured chip packs often clone playful cream-and-orange bag formulas or keep third-party snack trademarks as portfolio clients. The brief needed an original fictional fried-egg crisps brand, redesigned pouch hierarchy and mascot, and a square 1080 enriched lifestyle poster with floating egg/chip props and external typography — distinct from Masaflare multi-SKU chip trios and neighbouring snack pouches.
Solution
We invented Yolkora, rebuilt hierarchy around yolkora → CRACK / CRUNCH → Sunny Egg / Fried egg flavour crisps → gluten-free & vegan seals, and validated an exactly 1080×1080 enriched lifestyle packshot: floating crisp and egg props with margin callouts. Packaging, snacks, and food-beverage tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Rubio identity.
More proof
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