Product Packaging Design
Nutbelle Creamy Peanut Spread Jar
Wide-mouth creamy spread jar with dark ribbed lid, circular peanut splash emblem, and floating dollop-and-knife theatre.
Client Nutbelle
Description
Nutbelle is a fictional pantry spread house for a 340g creamy peanut spread wide-mouth jar. We redesigned a warm cream-and-caramel wrap label with a rounded NUTBELLE serif lockup, Slow Roast. Silky Spread. tagline, a circular golden peanut-splash emblem with roasted peanut halves, and simplified ingredients and nutrition side panels — then staged floating shelled peanuts, a glossy peanut butter dollop swirl, and a butter knife with spread outside the closed jar with margin badges for 100% Roasted Peanuts, No Palm Oil, Stir & Spread, and 340g Jar so the collection tile reads as appetizing spread theatre, clearly distinct from groundnut-oil bottle neighbours and third-party peanut butter trademarks.
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Design storytelling
From brief to designed solution
Ideation concept
Slow-roast craft as poster energy: dark ribbed lid and creamy jar fill as the shelf signal, circular peanut-splash emblem as the brand spine, and warm tan-cream label hierarchy for instant spread-category read. Outside the dieline, peanut halves, butter swirl dollop, knife tip, plus margin headline Creamy Craft. and benefit badges — 100% Roasted Peanuts, No Palm Oil, Stir & Spread, 340g Jar — in Colgate-style enriched composition without AD GRAPHICS credits, Pure Taste Pure Energy taglines, or generic PEANUT BUTTER-only branding.
Problem statement
Peanut butter jar pack boards often clone wrap-label flat diagrams with circular splash emblems, generic PEANUT BUTTER wordmarks, and third-party designer credits as-is, or collapse into bare jar-on-white crops that hide appetite cues. The brief needed an original fictional spread brand, a redesigned wide-mouth jar with dark ribbed lid and side-panel energy, and a square 1080 enriched lifestyle poster with floating props and external typography — clearly distinct from jam preserve suites, turmeric wellness packs, and groundnut-oil bottle neighbours shipping in parallel.
Solution
We invented Nutbelle, rebuilt hierarchy around NUTBELLE → Slow Roast. Silky Spread. → creamy spread → 340g, and validated an exactly 1080×1080 enriched lifestyle packshot: floating peanut props, butter dollop, knife, and exterior callouts outside the closed jar. Packaging, mockup-presentation, and brand-suite tags mark the work for collection filters; artwork forced to precisely 1080×1080.
More proof
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