Product Packaging Design
Chavora Tea-Time Namkeen Trio
Colour-coded Indian namkeen pouch family with chai ritual props and exterior crunch callouts.
Client Chavora
Description
Chavora is a fictional Indian savory snacks brand built as a redesigned three-pouch namkeen family: Tangy Sweet Mix, Festival Pulse Mix, and Potato Bhujia. Each gloss stand-up pouch uses a mustard CHAVORA capsule badge, bold white flavour hierarchy, premium-quality seal, and food-photo appetite panel — then stages hands cradling frothy chai plus floating peanuts, chilies, curry leaves, lemon, and sev outside the packs so the collection tile reads as colourful tea-time namkeen theatre, clearly distinct from Masaflare chip trios, Capsira chili peanuts, and Ember Crunch neighbours.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Keep the multi-SKU pouch arc and chai-pairing energy, but invent Chavora as the brand spine: mustard capsule wordmark (not a red swoosh clone), violet / burgundy / teal flavour coding, and exterior poster lines — Chai. Crunch. Cheer., Tea-Time Perfect, Triple Flavour Family, Built for the kettle break. — so lifestyle storytelling sits outside the dieline without third-party namkeen trademarks or studio watermarks.
Problem statement
Indian namkeen multi-SKU boards often lock real brand shields, cloned logos, and designer watermarks into portfolio art, or collapse into bare pouch crops that hide the chai ritual. The brief needed an original fictional namkeen brand, redesigned three-flavour pouch system, and a square 1080 enriched lifestyle poster with tea-time props and external typography — distinct from Western chip trios and spicy peanut hang bags shipping in parallel.
Solution
We invented Chavora, rebuilt hierarchy around CHAVORA → Tangy Sweet Mix / Festival Pulse Mix / Potato Bhujia → Tea-time crunch., and validated an exactly 1080×1080 enriched lifestyle packshot: pouch trio, chai-in-hands hero, floating snack props, and margin callouts outside the dielines. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no KRUTY’S or watermark text.
More proof
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