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Sock Yard Drawstring gym sack

Drawstring gym sack lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Built for the brief: drawstring gym sack.

Client Sock Yard

Description

Sock Yard is a fictional brand concept for drawstring gym sack. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Built for the brief: drawstring gym sack.'. No real trademarks or watermarks.

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of drawstring gym sack under invented brand Sock Yard; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for drawstring gym sack; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Sock Yard, built original hierarchy for drawstring gym sack, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Built for the brief: drawstring gym sack.' margin callouts.

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