Product Packaging Design
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Blush Guard Soft Change Cream
SKU PXRT-3112
Soft Change Cream carton + tube with Soft Daily Barrier callouts. Plus enriched open-frame gallery stills.
Client Blush Guard
Description
Blush Guard is a fictional nursery soft-care house for Soft Change Cream: a redesigned white hang carton plus squeeze tube with soft sky-blue and blush accents, BLUSH GUARD wordmark, Soft Change Cream hierarchy, Soft Daily Barrier line — never Bepantol, Bayer, or promo LEVE MAIS chrome. We staged carton + tube as hero, then floated cotton pad, cream dab, wooden rattle, eucalyptus, and soft cloth outside with exterior badges for Soft Daily Barrier, Change Soft Calm, and Nursery Soft Tube. Soft baby-care claims only — no watermarks, phones, emails, QR, or ORDER NOW. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.
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Design storytelling
From brief to designed solution
Ideation concept
Keep diaper-change cream carton-plus-tube energy — invent Blush Guard (never Bepantol/Bayer). Floating props + Soft Daily Barrier lift into a Colgate-style 1080 poster.
Problem statement
Change-cream boards often lock Bepantol/Bayer into portfolio decks. The brief needed an original fictional soft change cream and 1080 lifestyle poster — without overwriting Hushgrove Change Calm Cream.
Solution
We invented Blush Guard Soft Change Cream, rebuilt hierarchy around BLUSH GUARD → Soft Change Cream → Soft Daily Barrier, and validated exactly 1080×1080 artwork; hushgrove-change-calm-cream left untouched. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.
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