Product Packaging Design

Blush Guard Soft Change Cream

Soft Change Cream carton + tube with Soft Daily Barrier callouts.

Client Blush Guard

Description

Blush Guard is a fictional nursery soft-care house for Soft Change Cream: a redesigned white hang carton plus squeeze tube with soft sky-blue and blush accents, BLUSH GUARD wordmark, Soft Change Cream hierarchy, Soft Daily Barrier line — never Bepantol, Bayer, or promo LEVE MAIS chrome. We staged carton + tube as hero, then floated cotton pad, cream dab, wooden rattle, eucalyptus, and soft cloth outside with exterior badges for Soft Daily Barrier, Change Soft Calm, and Nursery Soft Tube. Soft baby-care claims only — no watermarks, phones, emails, QR, or ORDER NOW.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep diaper-change cream carton-plus-tube energy — invent Blush Guard (never Bepantol/Bayer). Floating props + Soft Daily Barrier lift into a Colgate-style 1080 poster.

Problem statement

Change-cream boards often lock Bepantol/Bayer into portfolio decks. The brief needed an original fictional soft change cream and 1080 lifestyle poster — without overwriting Hushgrove Change Calm Cream.

Solution

We invented Blush Guard Soft Change Cream, rebuilt hierarchy around BLUSH GUARD → Soft Change Cream → Soft Daily Barrier, and validated exactly 1080×1080 artwork; hushgrove-change-calm-cream left untouched.

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