Drift Soft Soft Musy Squares

Soft Musy Squares 5-pack clear pouch with Soft Breath Muslin callouts.

Client Drift Soft

Description

Drift Soft is a fictional nursery textile house for Soft Musy Squares: a redesigned clear zip pouch with five rolled pink-grey muslins and a mint belly band carrying DRIFT SOFT wordmark and Soft Musy Squares · 5-Pack hierarchy — never aden + anais. We staged the pouch as hero on cream linen, then floated loose muslin, wooden ring, cotton blossom, felt heart, and eucalyptus outside the pack with exterior badges for Soft Breath Muslin, Everyday Soft Square, and 5 Soft Rolls. Soft textile claims only — no watermarks, phones, emails, QR, or ORDER NOW.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep muslin multipack pouch energy — invent Drift Soft (never aden + anais). Floating props + Soft Breath Muslin lift into a Colgate-style 1080 poster.

Problem statement

Muslin boards often lock aden + anais into portfolio decks. The brief needed an original fictional soft muslin brand and 1080 lifestyle poster — without overwriting Bamboo Peak washcloths or Batch B muslin packs.

Solution

We invented Drift Soft Soft Musy Squares, rebuilt hierarchy around DRIFT SOFT → Soft Musy Squares → 5-Pack, and validated exactly 1080×1080 artwork; bamboo-peak-washcloth-set and parallel neighbour slugs left untouched.

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